Head of Performance Marketing
About OnePay
OnePay is the consumer fintech trusted by millions of Americans to make money better.
Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.
We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:
Ready to run
Hungry and driven by urgency
Exceptional at what they do, with low ego
Comfortable operating in motion
The Role
As Head of Performance Marketing at OnePay, you will lead our paid acquisition strategy and execution, driving scalable and efficient user growth while partnering closely with Marketing, Product, and Analytics leadership. You will:
Own paid acquisition strategy and performance targets across channels, driving scalable user growth
Manage CAC, LTV, and unit economics, optimizing for efficient and profitable growth
Lead channel execution and continuous optimization across paid media, testing and scaling new opportunities
Build a high velocity creative testing engine in partnership with Social and Brand teams
Optimize conversion across the funnel including landing pages and onboarding through experimentation in partnership with Product
Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation
Manage external performance media agencies to ensure strong execution and accountability
You Bring
10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high growth B2C companies
Proven track record of scaling paid acquisition programs while improving efficiency and unit economics
Deep expertise across major paid channels including paid social, search, and emerging platforms
Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models
Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams
Demonstrated ability to lead cross functional initiatives with Product, Analytics, and Marketing teams
Drive and proactivity – everyone here is a builder and executor
What We Offer
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact
Standard Interview Process
Initial Interview with Talent Partner
Technical or Hiring Manager Interview
Team Interview
Executive Interview
Offer!
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].
Apply To This Job
OnePay is the consumer fintech trusted by millions of Americans to make money better.
Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.
We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:
Ready to run
Hungry and driven by urgency
Exceptional at what they do, with low ego
Comfortable operating in motion
The Role
As Head of Performance Marketing at OnePay, you will lead our paid acquisition strategy and execution, driving scalable and efficient user growth while partnering closely with Marketing, Product, and Analytics leadership. You will:
Own paid acquisition strategy and performance targets across channels, driving scalable user growth
Manage CAC, LTV, and unit economics, optimizing for efficient and profitable growth
Lead channel execution and continuous optimization across paid media, testing and scaling new opportunities
Build a high velocity creative testing engine in partnership with Social and Brand teams
Optimize conversion across the funnel including landing pages and onboarding through experimentation in partnership with Product
Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation
Manage external performance media agencies to ensure strong execution and accountability
You Bring
10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high growth B2C companies
Proven track record of scaling paid acquisition programs while improving efficiency and unit economics
Deep expertise across major paid channels including paid social, search, and emerging platforms
Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models
Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams
Demonstrated ability to lead cross functional initiatives with Product, Analytics, and Marketing teams
Drive and proactivity – everyone here is a builder and executor
What We Offer
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact
Standard Interview Process
Initial Interview with Talent Partner
Technical or Hiring Manager Interview
Team Interview
Executive Interview
Offer!
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].
Apply To This Job