Growth Strategist - DTC Ecommerce & Paid Media (US/Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a Growth Strategist to create and implement growth strategies for high-revenue DTC brands. This role blends financial acumen with paid media expertise, especially on Meta, creative strategy, and offer development. You will manage 8- to 9-figure revenue brands, build financial models, set targets, optimize creatives, and scale paid media effectively. As a strategic partner to clients, you'll provide insights to C-level executives and build strong relationships. This position emphasizes strategy, with an Operational Specialist handling execution tasks, allowing you to focus on performance analysis, strategy development, and client growth. Key Responsibilities: Strategic Planning & Forecasting: Develop financial forecasts using key metrics like CAC/LTV and aMER. Analyze monthly revenue and customer acquisition efficiency. Review cost centers to identify profitability enhancement opportunities. Set aMER goals aligned with client profitability targets for sustainable growth. Meta Advertising: Leverage Meta's machine learning for strategic campaign outcomes. Manage high-budget Meta ad campaigns ($1M+ monthly) effectively. Create cost-efficient campaign strategies that meet aMER objectives. Establish customized targets across various offers and SKUs. Creative Strategy: Conduct creative testing to identify effective concepts. Deliver bi-weekly performance reports and actionable insights. Develop innovative ad creative concepts to enhance audience reach and performance. Offer Development & Profitability Strategy: Analyze COGS and delivery costs to optimize profitability. Create offers based on customer purchasing behaviors to increase AOV. Adjust discount and offer structures to improve conversion rates and scalability. Client Partnership: Act as the primary strategic consultant for key clients. Engage with C-level executives to discuss growth strategies. Guide clients on drivers for profitable growth and present tailored strategies. Demonstrate strong communication skills to build trust and address challenges. Requirements Experience 2–4 years managing Meta advertising for eCommerce (1+ year in growth marketing). Proven success scaling DTC brands and enhancing key metrics (CAC, LTV, contribution margin). Experience in financial modeling based on eCommerce unit economics. Skilled in creative strategy and offer development, utilizing insights for profitable growth. Technical Skills Expert in Meta Ads Manager (campaign structures, optimization, cost control). Strong analytical skills with Excel/Google Sheets for financial modeling. Familiarity with landing page builders (Fermat preferred). Knowledge of attribution tools and analytics platforms. Understanding A/B testing design and statistical significance. Strategic & Interpersonal Abilities Strong financial acumen; able to analyze P&L statements and unit economics. Experience in developing growth strategies aligned with business objectives. Ability to convert complex data into actionable insights for teams and clients. High emotional intelligence and communication skills for effective client relationships. Benefits Competitive salary Bonus potential based on performance. Full-time employee status with benefits. Originally posted on Himalayas