Growth Commercialization Lead
Join the People Helping People
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
The Opportunity
We are seeking a Growth Commercialization Lead who will be responsible for leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies. This role serves as the bridge between product development and revenue teams, ensuring new offerings meet market needs, are commercially viable, and are effectively adopted by customers. The role works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.
Day in the Life
Support commercialization efforts for new products, services, and solutions across the organization.
Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch.
Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies.
Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
Identify key target segments and contribute to sales planning, pricing, and packaging strategies.
Assist account management teams in understanding new offerings and articulating value to existing clients.
Partner with account teams to identify early adopters and strategic launch partners for new initiatives.
Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.
Perform all other duties as assigned.
Qualifications
Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required.
7+ years of experience in sales, commercial strategy, account management, or product commercialization.
Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
Proven experience launching new products or services in a B2B or B2C environment.
Strong cross-functional leadership and project management skills.
Excellent communication and relationship-building abilities.
Experience working in a matrixed organization with cross-functional teams.
Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot).
Experience with pricing strategy, value-based selling, or consultative sales models.
Ability to balance strategic planning with hands-on execution.
About Velera
At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!
Pay Equity
$95,800.00 - $124,500.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program
Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
Velera is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here.
This role is currently not eligible for sponsorship.
As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.
Apply To This Job
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
The Opportunity
We are seeking a Growth Commercialization Lead who will be responsible for leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies. This role serves as the bridge between product development and revenue teams, ensuring new offerings meet market needs, are commercially viable, and are effectively adopted by customers. The role works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.
Day in the Life
Support commercialization efforts for new products, services, and solutions across the organization.
Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch.
Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies.
Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
Identify key target segments and contribute to sales planning, pricing, and packaging strategies.
Assist account management teams in understanding new offerings and articulating value to existing clients.
Partner with account teams to identify early adopters and strategic launch partners for new initiatives.
Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.
Perform all other duties as assigned.
Qualifications
Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required.
7+ years of experience in sales, commercial strategy, account management, or product commercialization.
Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
Proven experience launching new products or services in a B2B or B2C environment.
Strong cross-functional leadership and project management skills.
Excellent communication and relationship-building abilities.
Experience working in a matrixed organization with cross-functional teams.
Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot).
Experience with pricing strategy, value-based selling, or consultative sales models.
Ability to balance strategic planning with hands-on execution.
About Velera
At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!
Pay Equity
$95,800.00 - $124,500.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program
Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
Velera is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here.
This role is currently not eligible for sponsorship.
As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.
Apply To This Job