Google Ads Specialist for Luxury Ecommerce Brand (Performance Max + Search Optimization)

Tennis DuJour is a growing luxury tennis lifestyle ecommerce brand offering curated apparel, accessories, gifts, and vintage finds for passionate tennis enthusiasts. We are a niche, premium brand focused on quality, storytelling, and elevated design.

We are seeking an experienced freelance Google Ads specialist to audit, optimize, and strategically scale our paid search efforts.

We are currently running:

Performance Max

Search campaigns

Before increasing budget, we want a strategic assessment of whether we should:

Stay the course

Pause one campaign

Restructure

Or build a new campaign framework

Phase 1: Audit & Strategic Direction (Initial Engagement)

Scope:

Full audit of Performance Max and Search campaigns

Assessment of campaign structure and bidding strategy

Evaluation of targeting and audience signals

Keyword performance analysis (identify what’s working and what’s wasteful)

Product-level performance review (which SKUs deserve more budget)

Creative/asset review (ad copy, graphics, extensions)

Clear recommendation: optimize, rebuild, or consolidate

Deliverable:

A concise action plan outlining:

What to keep

What to cut

What to rebuild

Expected performance impact

We are starting with a defined, focused scope and modest budget. If the audit and early optimizations demonstrate measurable improvement, we are open to a longer-term engagement.

We are looking for a strategic thinker who understands ecommerce unit economics — not just someone who adjusts bids.

Please include:

Ecommerce accounts you’ve improved

Your experience with Performance Max

How you approach underperforming campaigns

Your proposed fee for Phase 1

Apply Now

Apply Now