Google Ads Specialist
Nosreme Baltimore is a Baltimore-based arts nonprofit building a global pipeline for underserved artists through public art, community-rooted programming, and international exchange. We work at the intersection of arts, culture, place-making, and global connection, with a focus on creating paid opportunities and visibility for local artists. Role Overview Nosreme Baltimore is seeking a Google Ads Specialist to set up, manage, and optimize Google Ads campaigns focused on lead generation, not ecommerce sales. This role is ideal for someone who understands how to run ads for nonprofits, arts organizations, or mission-driven organizations, and can translate our mission into clear, high-performing ad campaigns. Key Responsibilities • Set up and manage Google Ads campaigns focused on: • Donor interest and supporter leads • Artist interest and applications • Partner and volunteer inquiries • Configure and verify conversion tracking for lead forms • Write and test ad copy aligned with Nosreme’s mission and voice • Conduct keyword and search theme research appropriate for nonprofits • Optimize campaigns for performance (CTR, conversions, cost per lead) • Monitor budgets and recommend adjustments • Provide clear, concise performance summaries and recommendations Required Experience • Demonstrated experience managing Google Ads for lead generation • Experience working with nonprofits, arts organizations, or mission-driven organizations (strongly preferred) • Understanding of Google Ads conversion tracking (forms, thank-you pages, clicks) • Ability to work with limited budgets efficiently • Familiarity with Google Tag Manager and Google Analytics is a plus What Success Looks Like • Ads are live, compliant, and optimized for conversions • Consistent, high-quality leads (donors, artists, partners) • Clear understanding of what messaging and audiences perform best • Campaigns that improve over time without unnecessary spend To Apply Please include: • A brief summary of your Google Ads experience • 1–2 examples of lead-generation or nonprofit campaigns you’ve managed • Your approach to setting up and optimizing Google Ads for a small organization