Freelance PR Consultant – USA (New York + Los Angeles) Luxury Beauty / Skincare

We are Herbaria – Modern Botanicals, an Indian-born, globally conscious luxury skincare brand rooted in Slow Beauty and Modern Apothecary philosophy. Our products are vegan, cruelty-free, plastic-neutral, housed in glass, aluminium, and wood packaging, and designed to be sensory, colourful, and design-forward — challenging the idea that sustainability must look sterile. We are now activating PR in the United States, with an initial focus on New York City and Los Angeles, and are seeking an experienced freelance PR consultant with strong US beauty editorial relationships. This role is editorial-led PR, supported by select creator seeding — not mass influencer gifting Scope of Work -Develop a US-specific PR narrative aligned with luxury & clean beauty standards -Pitch to US beauty, lifestyle, wellness & design publications (NYC + LA focus) -Lead founder-story and brand philosophy outreach -Identify and manage select content creators aligned with clean/luxury beauty -Coordinate PR seeding (shortlisting, outreach, follow-ups, tracking) -Advise on hero products best suited for the US market -Ensure consistent brand voice, storytelling & positioning -Share monthly PR reports with press coverage, creator mentions & insights What We’re Looking For -Proven PR experience in the US, specifically New York and/or Los Angeles -Strong relationships with US beauty editors, journalists, and digital publications -Experience working with luxury, clean, indie or design-led beauty brands -Ability to lead editorial storytelling, not just product pitching -Strategic thinker who understands how creators support PR — not replace it -Clear, structured communication and reporting This Role Is NOT For -Mass influencer gifting -Sales-driven or discount-led PR -Agencies (freelancers only) Your role will include crafting press releases, building relationships with influencers, and developing media campaigns tailored for our target audience in New York and Los Angeles. If you have a passion for luxury beauty and can drive impactful PR initiatives, we want to hear from you! Apply tot his job