Freelance Paid Media Manager (B2B / ABM) – Fintech | Ad-Hoc, Ongoing Projects
We modernize how businesses handle payments—removing the friction of cash while still serving cash-paying customers. For nearly two decades, we’ve delivered secure, high-performance payment solutions across thousands of locations in North America. Our patented Reverse ATM™ kiosk technology transformed the industry by making cash-to-card transactions faster, safer, and more efficient. Seeking to support ongoing digital marketing and account-based campaigns in a fast-moving B2B environment. Role: Freelance Paid Media Manager (ABM + Google Ads Specialist) Type: Freelance / Part-Time / Ad-Hoc Commitment: Ongoing monthly support with project-based assignments Focus: High-intent lead generation for B2B verticals We are seeking an experienced, data-driven Paid Media Manager who can execute and optimize campaigns across Google Ads and LinkedIn (including ABM). This role plays a key part in generating qualified MQLs, supporting account-based marketing initiatives, and collaborating with our internal Digital Marketing Manager. Key Responsibilities -Paid Media Execution -Manage and optimize Google Ads (Search + Retargeting) for high-intent B2B lead generation. -Execute LinkedIn ABM campaigns, including audience building and segmentation using ICP criteria. -Conduct A/B tests for ad copy, creative, landing pages, and ICP segments. -Monitor and improve CPL, ROAS, CTR, impression share, and lead quality. Campaign Strategy + Reporting -Build and refine paid media strategies aligned to ABM targets. -Create monthly performance dashboards with insights and recommendations. -Suggest improvements to campaign structure, targeting, keywords, and budget allocation. Account-Based Marketing Support -Build target account lists (1:1, 1:few) based on ICP criteria. -Segment audiences using firmographics, job function/seniority, and account tiers. -Develop tailored messaging and ad variations for specific industries and accounts. -Track deep engagement signals (buying committee activity, content consumption, repeat visits). -Align with Sales on account activity and follow-up opportunities. ABM Best Practices Required -Use LinkedIn Sales Navigator for building account lists and identifying decision-makers. Orchestrate multi-channel ABM programs (LinkedIn, email, remarketing, outreach sequences). Rotate ad creative and cadence to prevent audience fatigue. Interpret account-level engagement to inform Sales touchpoints. Additional Skills (–Specific Needs) -Familiarity with HubSpot (partner seat + marketing campaigns). -Ability to set up campaigns inside HubSpot, align assets, and ensure tracking is accurate. -Experience with ZoomInfo for list building and syncing to LinkedIn Matched Audiences. -Ability to support webinar promotion workflows (registration ads, reminder emails, follow-ups). Tools You Should Be Fluent In -Google Ads Manager -LinkedIn Campaign Manager (+ Sales Navigator) -HubSpot Marketing Hub -ZoomInfo (for list curation and enrichment) -Google Sheets, Google Docs, basic reporting dashboards Ideal Experience -5+ years in B2B Paid Media, ideally supporting SaaS, fintech, or enterprise technology. -Proven success running Google Ads & ABM campaigns targeting high-value accounts. -Strong analytical mindset—comfortable owning performance metrics and optimization decisions. -Ability to collaborate with a Marketing Manager and execute quickly in a scrappy, agile environment. Nice to Have -Basic Ad copywriting skills -Experience with webinar promotion campaigns. -Landing page CRO/UX familiarity. -Ability to advise on ICP refinement and account-tiering logic. Apply tot his job