Freelance Creative Director & Full-Stack UI/UX Webflow Designer (Luxury NYC Dental)

Remote Full-time
Lumia Dental is a premier, multi-specialty dental practice in the heart of NYC. For over 8 years, we have built a 5-star reputation for clinical excellence in cosmetic dentistry (veneers, smile design, whitening), orthodontics, dental surgeries, implants, and specialized care. We are now elevating our digital presence to match our physical experience: Modern, Patient-Focused, and Unapologetically Luxurious.

The Project

We are seeking a visionary Full-Stack UI/UX Designer to lead the complete redesign and development of lumiadental.com. This is not just a "facelift"β€”it is a brand evolution. We want to attract affluent patients who value artistry and a frictionless, high-end concierge experience.

Key Objectives & Requirements

- Luxury Visual Storytelling: Create an editorial-style aesthetic (think Vogue meets Aman Resorts) that showcases our porcelain veneer work and high-tech facility.

- Bespoke Webflow Build: We prefer a custom Webflow build to ensure maximum creative freedom and site speed.

- Sophisticated Micro-interactions: We want elegant, subtle animations that breathe life into the site without compromising mobile performance or SEO.

- Mobile-First Luxury: The mobile experience must feel as premium as the desktop version.

- SEO Science: Architecture must be built for performance. We need clean H1-H6 structures, optimized Core Web Vitals, and lightning-fast load times for high-res video/imagery.

- Content Integration: Seamlessly embed high-end brand video and 5-star social proof throughout the journey.

Candidate Profile

- A portfolio that demonstrates "Quiet Luxury" (minimalism, expert typography, and intentional use of white space).

- Experience in high-end "Lifestyle" or "Aesthetic Medical" industries (Plastic Surgery, Dermatology, Luxury Real Estate).

- Expertise in Webflow (including CMS structure for our various specialties).

- A deep understanding of Technical SEO and how design impacts Google rankings.

Timeline: 10–14 weeks from strategy to launch.

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