Fractional CMO / VP of Marketing (DTC CPG)
Responsibilities • Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth • Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI • Establish weekly/monthly performance dashboards and testing roadmaps • Translate high-level growth goals into executable plans • Oversee Meta Ads Manager strategy (hands-on experience required) • Guide creative testing frameworks, audience strategy, and budget allocation • Partner with or backfill external ad agencies; hold them accountable to performance benchmarks • Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.) Requirements • 5+ years of marketing experience with DTC CPG brands • Prior experience as a CMO, VP of Marketing, or Head of Growth • Deep working knowledge of: • Meta Ads Manager (hands-on) • Google GA4 (hands-on) • Klaviyo (flows, campaigns, segmentation) • AI-driven creative and digital design tools (adobe, nano banana, etc) • Microinfluencer scouting and management • Organic social design and copy