Field Marketing Manager, Spain
Overview
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities
Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in Spain.
Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for Spain. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.
We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences.
If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.
In this role you will:
Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the Spanish market
Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on Spain
Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
Be an advocate for the Spanish sales organisation and help the rest of the marketing team understand regional priorities
Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
Manage the Spanish activity calendar for the year
Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure
Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
Engage with the Atlassian Brand and Global Communications teams to build awareness in the Spanish market through campaigns and PR agency support
Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences
On the first day we'll expect you to have:
At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
In-depth experience working with marketing and sales funnels
Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
Self-starting tendencies with an ability to drive projects forward
Critical thinking with strong problem-solving skills
The ability to successfully manage multiple campaigns and programs running at the same time
A passion for metrics. You live for the data and use it to guide your programs and spend
Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
Fluent in Spanish essential
Qualifications
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
Apply To This Job
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities
Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in Spain.
Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for Spain. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.
We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences.
If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.
In this role you will:
Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the Spanish market
Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on Spain
Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
Be an advocate for the Spanish sales organisation and help the rest of the marketing team understand regional priorities
Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
Manage the Spanish activity calendar for the year
Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure
Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
Engage with the Atlassian Brand and Global Communications teams to build awareness in the Spanish market through campaigns and PR agency support
Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences
On the first day we'll expect you to have:
At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
In-depth experience working with marketing and sales funnels
Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
Self-starting tendencies with an ability to drive projects forward
Critical thinking with strong problem-solving skills
The ability to successfully manage multiple campaigns and programs running at the same time
A passion for metrics. You live for the data and use it to guide your programs and spend
Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
Fluent in Spanish essential
Qualifications
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
Apply To This Job