Field Marketing Manager - Further
Field Marketing Manager
The Role
We’re looking for a Field Marketing Manager to build and scale a high-impact field
marketing engine that drives pipeline and revenue from small and regional Senior
Living operators nationwide.
This role owns the strategy, execution, and performance of Further’s presence at
regional, state, and niche Senior Living conferences and association events. You’ll
sit at the intersection of Marketing, Sales, and the Senior Living community—
turning in-person conversations into measurable demand.
This is more than event execution. It’s an opportunity to create a repeatable,
scalable field marketing motion that becomes a core growth lever for Further.
What You’ll Do
Drive Field Marketing Strategy & Planning
Develop and execute Further’s national field marketing strategy in partnership
with Sales and Marketing leadership.
Identify, prioritize, and tier regional and state-level conferences based on ROI
and pipeline potential.
Own the annual field marketing calendar and budget across all regions.
Execute High-Impact Regional Events
Own Further’s end-to-end presence at regional conferences and association
events nationwide.
Manage all aspects of event execution, including sponsorship selection, booth
strategy, messaging, staffing, pre-event promotion, on-site engagement, and
post-event follow-up.
Ensure a consistent, high-quality brand presence while tailoring messaging to
regional audiences.
Drive Pipeline & Revenue Impact
Partner closely with Sales to align field efforts with territories, target accounts,
and revenue goals.
Design field programs that convert conversations into demos and
opportunities, including on-site meeting booking, event-specific CTAs, and
regional nurture campaigns.
Track and report on event-sourced pipeline, influenced revenue, and ROI by
event and region.
Build Scalable, Repeatable Programs
Create playbooks for regional conferences, association events, and field
activations.
Standardize messaging, assets, and follow-up flows while allowing for regional
nuance.
Continuously test, learn, and optimize which events, formats, and messages
perform best.
Build Relationships & Collaborate Cross-Functionally
Serve as Further’s primary marketing contact for regional and state Senior
Living associations.
Develop long-term partnerships that include sponsorships, speaking
opportunities, workshops, and co-marketing.
Collaborate closely with Sales, Product Marketing, and Design to ensure field
messaging aligns with GTM priorities and brand standards.
What We’re Looking For
3–5+ years of experience in Field Marketing, Event Marketing, or Demand
Generation.
Experience owning national or multi-region field marketing programs.
Proven ability to tie events directly to pipeline and revenue impact.
Strong project management skills with the ability to juggle multiple events,
regions, and stakeholders.
A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not
just activities.
Comfort working in a fast-paced, high-growth environment with significant
ownership and autonomy.
Nice to Have
Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences.
Familiarity with state and regional Senior Living associations.
Experience marketing to SMB or mid-market buyers.
Why Join Further?
Join a high-growth company transforming an entire industry.
Own and scale a critical revenue-driving function from the ground up.
Work closely with Sales and GTM leadership on highly visible initiatives.
Be part of a humble, high-performing, mission-driven team.
Competitive salary, equity, and benefits.
Remote-first culture that values clarity, ownership, and speed.
Further’s Cultural Pillars
We treasure our customers
We value continuous growth
We pursue excellence in everything we do
We act with a sense of urgency
We take radical ownership
Apply To This Job
The Role
We’re looking for a Field Marketing Manager to build and scale a high-impact field
marketing engine that drives pipeline and revenue from small and regional Senior
Living operators nationwide.
This role owns the strategy, execution, and performance of Further’s presence at
regional, state, and niche Senior Living conferences and association events. You’ll
sit at the intersection of Marketing, Sales, and the Senior Living community—
turning in-person conversations into measurable demand.
This is more than event execution. It’s an opportunity to create a repeatable,
scalable field marketing motion that becomes a core growth lever for Further.
What You’ll Do
Drive Field Marketing Strategy & Planning
Develop and execute Further’s national field marketing strategy in partnership
with Sales and Marketing leadership.
Identify, prioritize, and tier regional and state-level conferences based on ROI
and pipeline potential.
Own the annual field marketing calendar and budget across all regions.
Execute High-Impact Regional Events
Own Further’s end-to-end presence at regional conferences and association
events nationwide.
Manage all aspects of event execution, including sponsorship selection, booth
strategy, messaging, staffing, pre-event promotion, on-site engagement, and
post-event follow-up.
Ensure a consistent, high-quality brand presence while tailoring messaging to
regional audiences.
Drive Pipeline & Revenue Impact
Partner closely with Sales to align field efforts with territories, target accounts,
and revenue goals.
Design field programs that convert conversations into demos and
opportunities, including on-site meeting booking, event-specific CTAs, and
regional nurture campaigns.
Track and report on event-sourced pipeline, influenced revenue, and ROI by
event and region.
Build Scalable, Repeatable Programs
Create playbooks for regional conferences, association events, and field
activations.
Standardize messaging, assets, and follow-up flows while allowing for regional
nuance.
Continuously test, learn, and optimize which events, formats, and messages
perform best.
Build Relationships & Collaborate Cross-Functionally
Serve as Further’s primary marketing contact for regional and state Senior
Living associations.
Develop long-term partnerships that include sponsorships, speaking
opportunities, workshops, and co-marketing.
Collaborate closely with Sales, Product Marketing, and Design to ensure field
messaging aligns with GTM priorities and brand standards.
What We’re Looking For
3–5+ years of experience in Field Marketing, Event Marketing, or Demand
Generation.
Experience owning national or multi-region field marketing programs.
Proven ability to tie events directly to pipeline and revenue impact.
Strong project management skills with the ability to juggle multiple events,
regions, and stakeholders.
A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not
just activities.
Comfort working in a fast-paced, high-growth environment with significant
ownership and autonomy.
Nice to Have
Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences.
Familiarity with state and regional Senior Living associations.
Experience marketing to SMB or mid-market buyers.
Why Join Further?
Join a high-growth company transforming an entire industry.
Own and scale a critical revenue-driving function from the ground up.
Work closely with Sales and GTM leadership on highly visible initiatives.
Be part of a humble, high-performing, mission-driven team.
Competitive salary, equity, and benefits.
Remote-first culture that values clarity, ownership, and speed.
Further’s Cultural Pillars
We treasure our customers
We value continuous growth
We pursue excellence in everything we do
We act with a sense of urgency
We take radical ownership
Apply To This Job