Expert Social Media Manager – Mental Health & Wellness Brand (Instagram, TikTok, LinkedIn, Facebook)
We're a digital marketing agency seeking an expert-level Social Media Manager to run social media for a professional psychiatry and mental health practice. This is not an entry-level role — we need someone who has done this before, knows what performs, and can operate independently with minimal hand-holding.
This is an ongoing hourly engagement with consistent weekly hours and long-term potential for the right person.
What You'll Own:
Full content strategy and monthly content calendar across Instagram, TikTok, LinkedIn, and Facebook
Caption writing that is warm, professional, and resonant with a mental health audience
Scheduling and publishing on a consistent cadence
Community management — responding to comments and DMs with empathy and brand voice
Trend monitoring — identifying relevant audio, formats, and conversations to jump on
Monthly performance reporting with real insights, not just vanity metrics
Ongoing strategy refinement based on what's working
You're the right person if you:
Write English at a native or near-native level — this is non-negotiable
Have 3+ years managing social media professionally, not just personally
Have handled healthcare, wellness, mental health, or professional services accounts
Understand that mental health content requires a careful, empathetic tone — no clickbait, no hype
Can build a strategy, execute it, and tell us why it's working
Are responsive, reliable, and treat deadlines like commitments
Preferred Qualifications:
Proven track record growing audiences in wellness or healthcare niches
Experience with paid social or boosted posts is a plus
Proficiency in scheduling tools (Later, Buffer, Hootsuite, or similar)
Canva or basic graphic design skills
Comfortable working with a remote agency team
Engagement Details:
Hourly rate: Please propose your rate — we are looking for expert-level talent and will pay accordingly
Hours: Approximately 8–12 hours per week to start
Long-term: This is an ongoing role with room to grow
To apply, you must include:
Links to 2–3 active accounts you currently manage or have recently managed
A brief paragraph on your experience with healthcare or wellness brands
Your hourly rate
Applications without a portfolio will not be considered.
This is an ongoing hourly engagement with consistent weekly hours and long-term potential for the right person.
What You'll Own:
Full content strategy and monthly content calendar across Instagram, TikTok, LinkedIn, and Facebook
Caption writing that is warm, professional, and resonant with a mental health audience
Scheduling and publishing on a consistent cadence
Community management — responding to comments and DMs with empathy and brand voice
Trend monitoring — identifying relevant audio, formats, and conversations to jump on
Monthly performance reporting with real insights, not just vanity metrics
Ongoing strategy refinement based on what's working
You're the right person if you:
Write English at a native or near-native level — this is non-negotiable
Have 3+ years managing social media professionally, not just personally
Have handled healthcare, wellness, mental health, or professional services accounts
Understand that mental health content requires a careful, empathetic tone — no clickbait, no hype
Can build a strategy, execute it, and tell us why it's working
Are responsive, reliable, and treat deadlines like commitments
Preferred Qualifications:
Proven track record growing audiences in wellness or healthcare niches
Experience with paid social or boosted posts is a plus
Proficiency in scheduling tools (Later, Buffer, Hootsuite, or similar)
Canva or basic graphic design skills
Comfortable working with a remote agency team
Engagement Details:
Hourly rate: Please propose your rate — we are looking for expert-level talent and will pay accordingly
Hours: Approximately 8–12 hours per week to start
Long-term: This is an ongoing role with room to grow
To apply, you must include:
Links to 2–3 active accounts you currently manage or have recently managed
A brief paragraph on your experience with healthcare or wellness brands
Your hourly rate
Applications without a portfolio will not be considered.