Experienced Customer Marketing Manager – Building Meaningful Customer Relationships and Driving Growth at careerzynith
Are you passionate about building strong customer relationships and driving business growth through customer-centric marketing strategies? Do you thrive in a fast-paced environment and enjoy collaborating with cross-functional teams to deliver exceptional customer experiences? If so, we invite you to join careerzynith as an Experienced Customer Marketing Manager in our New York City office.
**About careerzynith**
careerzynith is a leading AI-powered frontline employee experience platform that empowers business leaders and frontline teams to communicate, learn, and work more effectively. Our mobile app streamlines communications, provides mobile learning, and digitizes task management, driving operational excellence and improving the frontline employee working experience. With 350+ companies worldwide, including prominent brands like MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans, trusting careerzynith to enhance their operational consistency and agility, we're committed to delivering exceptional customer experiences.
**Job Summary**
As an Experienced Customer Marketing Manager at careerzynith, you will play a critical role in shaping and executing customer marketing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities. You'll collaborate closely with Customer Success and Account Management teams to ensure that we're leveraging the marketing team to make every customer interaction and experience stronger.
**Key Responsibilities**
* Build and Strengthen Customer Relationships:
+ Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts.
+ Develop and maintain strong relationships with key customer stakeholders to understand their needs and challenges.
* Standardise Approach for Comms and Engagement:
+ Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points.
+ Help train the team on best-in-class approaches to ensure consistency and excellence.
* Drive Upsell and Cross-Sell Initiatives:
+ Partner with Customer Success, Product Marketing, and Account Management to develop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities.
+ Analyze customer data to identify opportunities for growth and develop targeted marketing strategies.
* Organise Customer Events:
+ Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates.
+ Collaborate with cross-functional teams to ensure successful event execution.
* Support Customer Advocacy:
+ Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions.
+ Develop and execute customer advocacy programs to promote customer success stories and build brand awareness.
* Metrics & Performance:
+ Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams.
+ Use data-driven insights to continuously optimize the customer experience and drive business growth.
* Enhance the Voice of the Customer Program:
+ Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers.
+ Collaborate with cross-functional teams to implement customer feedback and drive business outcomes.
**Essential Qualifications**
* Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.
* Customer-obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.
* Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.
* Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.
* Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.
* Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.
**Preferred Qualifications**
* Experience working with AI-powered frontline employee experience platforms or similar technologies.
* Strong analytical skills, with the ability to analyze customer data and develop targeted marketing strategies.
* Familiarity with customer relationship management (CRM) software and marketing automation platforms.
* Experience with event planning and execution, including virtual and in-person events.
**Skills and Competencies**
* Excellent communication, interpersonal, and project management skills.
* Strong analytical and problem-solving skills, with the ability to analyze customer data and develop targeted marketing strategies.
* Ability to work collaboratively with cross-functional teams, including Customer Success, Account Management, and Product.
* Strong understanding of customer needs and challenges, with a passion for delivering exceptional customer experiences.
* Experience with customer relationship management (CRM) software and marketing automation platforms.
* Strong organizational and time management skills, with the ability to prioritize multiple projects and deadlines.
**Career Growth Opportunities and Learning Benefits**
* careerzynith is committed to supporting the growth and development of our employees, with opportunities for career advancement and professional growth.
* We offer regular training and coaching to help you develop new skills and stay up-to-date with industry trends.
* Collaborate with cross-functional teams to drive business outcomes and deliver exceptional customer experiences.
**Work Environment and Company Culture**
* careerzynith is a dynamic and fast-paced environment, with a strong focus on customer-centricity and innovation.
* We're committed to creating a positive and inclusive work environment, with opportunities for growth and development.
* Collaborate with a talented team of professionals who share your passion for delivering exceptional customer experiences.
**Compensation, Perks, and Benefits**
* Competitive salary range: $120,000 - $150,000 per year.
* Comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) matching program.
* Generous paid time off, including vacation days, sick leave, and holidays.
* Opportunities for professional growth and development, including training and coaching.
* Collaborative and dynamic work environment, with a strong focus on customer-centricity and innovation.
**How to Apply**
If you're passionate about building strong customer relationships and driving business growth through customer-centric marketing strategies, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications. We can't wait to hear from you!
Apply for this job
**About careerzynith**
careerzynith is a leading AI-powered frontline employee experience platform that empowers business leaders and frontline teams to communicate, learn, and work more effectively. Our mobile app streamlines communications, provides mobile learning, and digitizes task management, driving operational excellence and improving the frontline employee working experience. With 350+ companies worldwide, including prominent brands like MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans, trusting careerzynith to enhance their operational consistency and agility, we're committed to delivering exceptional customer experiences.
**Job Summary**
As an Experienced Customer Marketing Manager at careerzynith, you will play a critical role in shaping and executing customer marketing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities. You'll collaborate closely with Customer Success and Account Management teams to ensure that we're leveraging the marketing team to make every customer interaction and experience stronger.
**Key Responsibilities**
* Build and Strengthen Customer Relationships:
+ Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts.
+ Develop and maintain strong relationships with key customer stakeholders to understand their needs and challenges.
* Standardise Approach for Comms and Engagement:
+ Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points.
+ Help train the team on best-in-class approaches to ensure consistency and excellence.
* Drive Upsell and Cross-Sell Initiatives:
+ Partner with Customer Success, Product Marketing, and Account Management to develop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities.
+ Analyze customer data to identify opportunities for growth and develop targeted marketing strategies.
* Organise Customer Events:
+ Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates.
+ Collaborate with cross-functional teams to ensure successful event execution.
* Support Customer Advocacy:
+ Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions.
+ Develop and execute customer advocacy programs to promote customer success stories and build brand awareness.
* Metrics & Performance:
+ Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams.
+ Use data-driven insights to continuously optimize the customer experience and drive business growth.
* Enhance the Voice of the Customer Program:
+ Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers.
+ Collaborate with cross-functional teams to implement customer feedback and drive business outcomes.
**Essential Qualifications**
* Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.
* Customer-obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.
* Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.
* Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.
* Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.
* Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.
**Preferred Qualifications**
* Experience working with AI-powered frontline employee experience platforms or similar technologies.
* Strong analytical skills, with the ability to analyze customer data and develop targeted marketing strategies.
* Familiarity with customer relationship management (CRM) software and marketing automation platforms.
* Experience with event planning and execution, including virtual and in-person events.
**Skills and Competencies**
* Excellent communication, interpersonal, and project management skills.
* Strong analytical and problem-solving skills, with the ability to analyze customer data and develop targeted marketing strategies.
* Ability to work collaboratively with cross-functional teams, including Customer Success, Account Management, and Product.
* Strong understanding of customer needs and challenges, with a passion for delivering exceptional customer experiences.
* Experience with customer relationship management (CRM) software and marketing automation platforms.
* Strong organizational and time management skills, with the ability to prioritize multiple projects and deadlines.
**Career Growth Opportunities and Learning Benefits**
* careerzynith is committed to supporting the growth and development of our employees, with opportunities for career advancement and professional growth.
* We offer regular training and coaching to help you develop new skills and stay up-to-date with industry trends.
* Collaborate with cross-functional teams to drive business outcomes and deliver exceptional customer experiences.
**Work Environment and Company Culture**
* careerzynith is a dynamic and fast-paced environment, with a strong focus on customer-centricity and innovation.
* We're committed to creating a positive and inclusive work environment, with opportunities for growth and development.
* Collaborate with a talented team of professionals who share your passion for delivering exceptional customer experiences.
**Compensation, Perks, and Benefits**
* Competitive salary range: $120,000 - $150,000 per year.
* Comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) matching program.
* Generous paid time off, including vacation days, sick leave, and holidays.
* Opportunities for professional growth and development, including training and coaching.
* Collaborative and dynamic work environment, with a strong focus on customer-centricity and innovation.
**How to Apply**
If you're passionate about building strong customer relationships and driving business growth through customer-centric marketing strategies, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications. We can't wait to hear from you!
Apply for this job