Experienced Business Intelligence Analyst – Paid Media Analytics & Data-Driven Insights (Remote/Hybrid)
• Job Description:
• About careerzynith
Welcome to careerzynith – a dynamic leader in e-commerce and digital innovation. At careerzynith, we believe in the power of data to transform businesses and create meaningful customer experiences. We're on a mission to revolutionize how companies connect with their audiences through cutting-edge technology, strategic insights, and innovation-driven solutions. As we continue to expand our global footprint, we're seeking a talented Business Intelligence Analyst to join our growing analytics team and help drive data-informed decision-making across the organization.
If you're passionate about turning complex data into actionable insights and thrive in a fast-paced, innovative environment, careerzynith is the place for you. Join us and be part of a team that values curiosity, collaboration, and continuous learning.
The Role: Business Intelligence Analyst, Paid Media Analytics
We're searching for an information-driven, conscientious Business Intelligence Analyst to support our paid media analytics capability and surface data-driven strategic opportunities for the executive leadership team. In this role, you'll focus on optimizing our paid media spend globally and work with marketing teams to identify ways to improve the efficiency of our advertising investments.
You'll be responsible for developing reporting and analyses that frame and drive decisions, creating KPIs and scorecards to track progress and performance, and playing a key role in supporting strategic decision-making through customized reporting and insights that inform our paid media strategy.
Key Responsibilities
Deliver reporting and insights
in the area of paid media, translating complex data into clear, actionable recommendations for stakeholders at all levels
Plan and lead the development
of analytics, business intelligence, and data science initiatives aimed at enhancing paid media performance and improving marketing efficiencies
Collaborate with the paid media data science team
and marketing teams on implementing advanced media mix models and attribution frameworks
Conduct ad-hoc analysis
through database querying, followed by insightful interpretation of results and the design and communication of recommendations that drive action
Partner with marketing, finance, and data product teams
to address business challenges and track marketing and product performance using a data-driven approach
Leverage SQL, MicroStrategy, Tableau, QuickSight, PowerBI, Excel
and other reporting tools to create and maintain scheduled and ad-hoc reports
Analyze data
to identify business issues and conduct deep dives to perform root cause analysis, uncovering the "why" behind performance trends
Work with cross-functional partners
to utilize internal data (from careerzynith systems) and external data from market research and advertising partners to address complex business challenges
Brainstorm and execute analysis
that produces insights on customer behavior and customer needs to help further develop and improve our value proposition
Develop and maintain
dashboards, scorecards, and automated reporting systems to provide real-time visibility into paid media performance
Present findings
to senior leadership and translate technical analysis into business-friendly language that drives strategic decisions
Essential Qualifications
Experience in Business Intelligence, Analytics, or Consulting
in an e-commerce environment or related field (minimum 2-4 years preferred)
Advanced SQL experience
– must be comfortable writing complex queries, joins, subqueries, and optimizing for performance
Advanced proficiency
in at least one industry-leading analytics and statistics visualization tool (Tableau, QuickSight, PowerBI, or similar)
Mastery in Excel
with a proven history of using advanced functions, pivot tables, VBA, and data modeling for business analysis
Degree
in data science, business, economics, information technology, statistics, mathematics, or other related quantitative field
Strong analytical skills
with the ability to scope problems, design relevant questions, draw pertinent data, and provide actionable insights
Ability to work independently
as an autonomous, thoughtful self-starter with sharp problem-solving abilities
Comfort with ambiguity
and the ability to make sound determinations in fast-paced environments
Preferred Qualifications
Team player
who enjoys working in a highly collaborative,
Apply tot his job
Apply To this Job
• About careerzynith
Welcome to careerzynith – a dynamic leader in e-commerce and digital innovation. At careerzynith, we believe in the power of data to transform businesses and create meaningful customer experiences. We're on a mission to revolutionize how companies connect with their audiences through cutting-edge technology, strategic insights, and innovation-driven solutions. As we continue to expand our global footprint, we're seeking a talented Business Intelligence Analyst to join our growing analytics team and help drive data-informed decision-making across the organization.
If you're passionate about turning complex data into actionable insights and thrive in a fast-paced, innovative environment, careerzynith is the place for you. Join us and be part of a team that values curiosity, collaboration, and continuous learning.
The Role: Business Intelligence Analyst, Paid Media Analytics
We're searching for an information-driven, conscientious Business Intelligence Analyst to support our paid media analytics capability and surface data-driven strategic opportunities for the executive leadership team. In this role, you'll focus on optimizing our paid media spend globally and work with marketing teams to identify ways to improve the efficiency of our advertising investments.
You'll be responsible for developing reporting and analyses that frame and drive decisions, creating KPIs and scorecards to track progress and performance, and playing a key role in supporting strategic decision-making through customized reporting and insights that inform our paid media strategy.
Key Responsibilities
Deliver reporting and insights
in the area of paid media, translating complex data into clear, actionable recommendations for stakeholders at all levels
Plan and lead the development
of analytics, business intelligence, and data science initiatives aimed at enhancing paid media performance and improving marketing efficiencies
Collaborate with the paid media data science team
and marketing teams on implementing advanced media mix models and attribution frameworks
Conduct ad-hoc analysis
through database querying, followed by insightful interpretation of results and the design and communication of recommendations that drive action
Partner with marketing, finance, and data product teams
to address business challenges and track marketing and product performance using a data-driven approach
Leverage SQL, MicroStrategy, Tableau, QuickSight, PowerBI, Excel
and other reporting tools to create and maintain scheduled and ad-hoc reports
Analyze data
to identify business issues and conduct deep dives to perform root cause analysis, uncovering the "why" behind performance trends
Work with cross-functional partners
to utilize internal data (from careerzynith systems) and external data from market research and advertising partners to address complex business challenges
Brainstorm and execute analysis
that produces insights on customer behavior and customer needs to help further develop and improve our value proposition
Develop and maintain
dashboards, scorecards, and automated reporting systems to provide real-time visibility into paid media performance
Present findings
to senior leadership and translate technical analysis into business-friendly language that drives strategic decisions
Essential Qualifications
Experience in Business Intelligence, Analytics, or Consulting
in an e-commerce environment or related field (minimum 2-4 years preferred)
Advanced SQL experience
– must be comfortable writing complex queries, joins, subqueries, and optimizing for performance
Advanced proficiency
in at least one industry-leading analytics and statistics visualization tool (Tableau, QuickSight, PowerBI, or similar)
Mastery in Excel
with a proven history of using advanced functions, pivot tables, VBA, and data modeling for business analysis
Degree
in data science, business, economics, information technology, statistics, mathematics, or other related quantitative field
Strong analytical skills
with the ability to scope problems, design relevant questions, draw pertinent data, and provide actionable insights
Ability to work independently
as an autonomous, thoughtful self-starter with sharp problem-solving abilities
Comfort with ambiguity
and the ability to make sound determinations in fast-paced environments
Preferred Qualifications
Team player
who enjoys working in a highly collaborative,
Apply tot his job
Apply To this Job