Event Marketing Manager

Job Description: • Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans. • Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth. • Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals. • Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans. • Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget. • Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps. • Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience. • Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables. • Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary. • Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget. Requirements: • Minimum two years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis. • Experience operating within B2B or B2G marketing ecosystems preferred. • Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership. • Ability to manage multiple priorities in a fast-paced environment. • Proficiency with Salesforce reporting and analysis of marketing funnel metrics. • Occasional travel required, less than 20%. Benefits: • Excellent health insurance • Flexible time off • Learning & development initiatives • Team-building sessions • Discussions around mental health • Industry-leading compensation • Generous equity