E-commerce Business & Growth Manager
Anti-Boring Project is dedicated to making life with ADHD more manageable, joyful, and understood by creating accessible, engaging resources that empower people with ADHD. Through our popular YouTube channel, growing TikTok presence, and resource-rich website, we blend humor, creativity, personal experience, and science-backed strategies to deliver tools and support that truly resonate. In addition to our digital content, we offer a functional, ADHD-friendly planner designed to help users stay organized in ways that work for their unique brains - with more innovative products in development to meet evolving needs. As a trusted resource for the global ADHD community, Anti-Boring Project inspires self-understanding, advocacy, and practical success - all without the boring. We're looking for a smart, agile E-commerce Business & Growth Manager to take ownership of our paid media strategy, affiliate growth (especially on TikTok), and marketplace profitability tracking. You'll work across Meta, Amazon, TikTok, and other digital ecosystems to drive performance, optimize spending, and improve visibility - all for one (soon to be more) hero products. This role is ideal for someone who's comfortable wearing a few hats: performance analyst, affiliate manager, and channel operator. Job Responsibilities and Duties Paid Media Oversight: • Launch, manage, and optimize ad campaigns across Meta (Facebook/Instagram), TikTok, and Amazon Sponsored Ads. • Track KPIs like CAC, ROAS, and blended performance - report insights regularly. • Collaborate with creative teams to run A/B tests and double down on winning content. Marketplace Profitability & Reporting: • Analyze performance across platforms (Amazon, DTC, TikTok) and track margins. • Maintain clean and clear dashboards/spreadsheets with real-time profitability data. • Recommend actionable tactics - pricing, discounts, product copy changes - when results dip. Affiliate & Creator Management (TikTok-Focused): • Build and manage TikTok affiliate campaigns. • Find and onboard new creators; help them launch content and track performance. • Coordinate outreach and streamline collaboration using automation and CRM tools. Experimentation & Optimization: • Stay ahead of platform changes and emerging marketing strategies. • Run rapid, small-scale tests to improve performance - from ad copy to thumbnails. • Strategize with the founder on new growth ideas and full-funnel experiments. Marketplace Management: TikTok • Manage campaigns, run promotions, and oversee affiliate offers. Amazon • Handle ad strategy, seasonal promotions, and conversion optimization. • Keep listings updated and A+ content sharp. • Improve store layout and ensure a seamless shopping experience. Website • Improve store layout and ensure a seamless shopping experience • Optimize website for eCommerce best practices Requirements SkillS and Requirements: • 2-4+ years of hands-on experience in e-commerce, paid media, or performance marketing. • Comfort with performance metrics, attribution models, and ROI analysis. • Excellent communicator with strong writing skills (you'll talk to creators and report results). • Solid spreadsheet skills (Google Sheets/Excel) for forecasting and tracking spend. Tools and Technology: • Meta Ads Manager (Facebook/Instagram) • Amazon Seller Central & Amazon Advertising Console • WooCommerce • TikTok Seller Center • TikTok Ads • TikTok Affiliate • Meta Business Suite • HubSpot (basic understanding) Nice-to-Have (a plus): • Previous experience working with creators/influencers on TikTok • Past experience in fast-growing e-commerce or startup environments • Experience with Sellerise, Sellerboard, and ShipStation • Some background working with Slack, Notion and G Suite • Familiarity with Printful • Exposure to GA4 (Google Analytics 4) • Understanding of post-purchase analytics tools like Triple Whale, Northbeam, etc. • Familiarity with automation tools (e.g., Zapier, Airtable sequences) ADDITIONAL QUALIFICATIONS • This is a remote position. • Salary Range: $70,000 to $95,000 annually Benefits • Professional Development: Access to resources, training, and certifications to refine design and content management skills • Collaborative Work Culture: A supportive team environment that encourages creativity and innovation