Director of GTM Systems & Revenue Technology — Salesforce, HubSpot & AI (100% Remote)
Docplanner is a healthtech company on a mission to help people live longer, healthier lives.
We build technology that improves how patients access care and how healthcare professionals deliver it.
Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.
Job Description
Mission
Make Marketing, Sales, and CS meaningfully more productive through trusted tooling and data. Own Docplanner’s GTM tech blueprint and turn it into shipped value fast with a small, high-leverage team, AI-powered automation, product mindset, tight user loops, and predictable delivery.
Why now?
We are mid-migration to Salesforce for Sales, CS and Care while Marketing remains on HubSpot. Our GTM teams need higher throughput and fewer manual steps; fragmented ownership across internal systems slows them down and hurts data quality. We need a single accountable leader who can design, build and ship like a founder, while running a disciplined SDLC and vendor model at scale.
What you will do
Own
End-to-end GTM technology strategy and blueprint (CRM, Marketing, CPQ, integrations, AI, identity), with clear accountability, cost awareness and governance
Platform reliability, data quality and service standards across all GTM systems
Deliver
Complete and stabilize the Salesforce migration with strong adoption and measurable SLAs
Predictable execution through quarterly commitments, short delivery cycles and visible productivity gains
Seamless Salesforce ↔ HubSpot integration and trusted GTM data flowing to the DWH
AI-powered automation that removes manual work and improves speed and insight
Build
A high-performing GTM systems team and Center of Excellence
Modern delivery and operating model (CI/CD, release discipline, service catalog, SLOs)
Strong vendor partnerships with clear ROI, SLAs and accountability
*This role reports to the COO, with a dotted line to the CPTO.
What success looks like (12+ months)
Platform & Ownership
Salesforce migration complete, stable and widely adopted with clear SLAs
End-to-end ownership of all GTM tools with a published service catalog, RACI and intake SLAs
Reliable Salesforce ↔ HubSpot ↔ DWH integrations and trusted GTM reporting
Reliability & Productivity
Operational excellence: incident rate ↓50%, MTTR < 4h, change failure rate <10%
At least 3 AI automations live, delivering meaningful frontline time savings
Data quality improving quarter over quarter through automated controls
People & Impact
Stakeholder NPS up across Sales, CS, Care and Finance
Small, senior, high-output team in place; vendors performing against SLAs
Measured By
Time-to-production and release predictability
Service SLOs (availability, data freshness, sync success)
GTM productivity gains and tool adoption
Data quality and reconciliation accuracy
Cost vs plan and vendor SLA attainment
Qualifications
Experience
5+ years building and leading GTM / business systems in scaled SaaS or marketplace environments
Delivered a large, multi-country CRM or Service transformation
Hands-on ownership of Salesforce Sales & Service and a GTM Systems CoE
Shipped AI-powered automations in real GTM workflows
Led senior program and vendor management, including RFPs, SLAs, and TCO / ROI evaluation
Skills
Salesforce delivery excellence: CI/CD, environments, releases, SLAs, incidents, and enablement
HubSpot expertise and proven Salesforce ↔ HubSpot integrations
Strong integration and data foundations (APIs, iPaaS, data quality, observability)
Clear executive communication; turns ambiguity into pilots, roadmaps, and results
Builder with a product mindset
High ownership; reliable partner to executives and teams
We build technology that improves how patients access care and how healthcare professionals deliver it.
Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.
Job Description
Mission
Make Marketing, Sales, and CS meaningfully more productive through trusted tooling and data. Own Docplanner’s GTM tech blueprint and turn it into shipped value fast with a small, high-leverage team, AI-powered automation, product mindset, tight user loops, and predictable delivery.
Why now?
We are mid-migration to Salesforce for Sales, CS and Care while Marketing remains on HubSpot. Our GTM teams need higher throughput and fewer manual steps; fragmented ownership across internal systems slows them down and hurts data quality. We need a single accountable leader who can design, build and ship like a founder, while running a disciplined SDLC and vendor model at scale.
What you will do
Own
End-to-end GTM technology strategy and blueprint (CRM, Marketing, CPQ, integrations, AI, identity), with clear accountability, cost awareness and governance
Platform reliability, data quality and service standards across all GTM systems
Deliver
Complete and stabilize the Salesforce migration with strong adoption and measurable SLAs
Predictable execution through quarterly commitments, short delivery cycles and visible productivity gains
Seamless Salesforce ↔ HubSpot integration and trusted GTM data flowing to the DWH
AI-powered automation that removes manual work and improves speed and insight
Build
A high-performing GTM systems team and Center of Excellence
Modern delivery and operating model (CI/CD, release discipline, service catalog, SLOs)
Strong vendor partnerships with clear ROI, SLAs and accountability
*This role reports to the COO, with a dotted line to the CPTO.
What success looks like (12+ months)
Platform & Ownership
Salesforce migration complete, stable and widely adopted with clear SLAs
End-to-end ownership of all GTM tools with a published service catalog, RACI and intake SLAs
Reliable Salesforce ↔ HubSpot ↔ DWH integrations and trusted GTM reporting
Reliability & Productivity
Operational excellence: incident rate ↓50%, MTTR < 4h, change failure rate <10%
At least 3 AI automations live, delivering meaningful frontline time savings
Data quality improving quarter over quarter through automated controls
People & Impact
Stakeholder NPS up across Sales, CS, Care and Finance
Small, senior, high-output team in place; vendors performing against SLAs
Measured By
Time-to-production and release predictability
Service SLOs (availability, data freshness, sync success)
GTM productivity gains and tool adoption
Data quality and reconciliation accuracy
Cost vs plan and vendor SLA attainment
Qualifications
Experience
5+ years building and leading GTM / business systems in scaled SaaS or marketplace environments
Delivered a large, multi-country CRM or Service transformation
Hands-on ownership of Salesforce Sales & Service and a GTM Systems CoE
Shipped AI-powered automations in real GTM workflows
Led senior program and vendor management, including RFPs, SLAs, and TCO / ROI evaluation
Skills
Salesforce delivery excellence: CI/CD, environments, releases, SLAs, incidents, and enablement
HubSpot expertise and proven Salesforce ↔ HubSpot integrations
Strong integration and data foundations (APIs, iPaaS, data quality, observability)
Clear executive communication; turns ambiguity into pilots, roadmaps, and results
Builder with a product mindset
High ownership; reliable partner to executives and teams