Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty

Senior Digital Marketing Manager / Director of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth. Your expertise must include Klaviyo, Email, CRM, SMS, Attentive, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.Depending on experience, base compensation $140K-$170K + bonus + benefits.Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.What You’ll DoLead the end-to-end lifecycle strategy and automation roadmapBuild logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platformsImplement real-time data triggers and advanced segmentationCollaborate with acquisition, CRO, sales, and creative to align messaging across all channelsDesign and run A/B tests, optimizing open rate, CVR, RPR, and LTVOwn platform performance reporting, journey audits, and continuous improvement cyclesWhat You Bring6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environmentsProven success scaling personalized multi-channel journeysDeep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or AirshipStrong analytical mindset with experience in RFM, churn prediction, and event-driven logicComfortable building systems that integrate CRM, CDP, and data warehouse insightsExcellent project management and cross-functional collaboration chops You’ve worked with subscription, mobile-first, or physical/digital hybrid products.This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.

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