Director, CTV Media Strategy – Activation

Job Description: • Establish strategic direction and account leadership across digital video initiatives • Champion CTV and Digital Video Innovation • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more • Responsible for shaping the vision and overarching strategy for Digital Video Planning • Act as a thought leader, standardize best practices, and streamline efficiencies & automation • Develop POVs on industry trends related to Digital Video and build senior-level client relationships • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders • Oversee development of effective performance and brand-building strategies specific to digital video • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech • Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns • Report on department performance, progress against goals, and future strategies with senior executives • Manage digital video processes; ensuring they are current, effective, and adopted across the practice • Align programmatic initiatives with broader marketing and business objectives • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant effectively understanding DSP strengths, areas of improvement and workflows • Ensure quality of work across digital video practices consistently meets Agencys standards • Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations • Contribute to Agency Growth • Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments • Drive the development of departmental processes, standards, and best practices • Define the departments objectives and ensure alignment with the Agencys mission and goals • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies • Identify opportunities for growth and expansion in digital video advertising services • Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video • Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs • Maintain oversight of Digital Video Performance Media POV development Requirements: • Bachelor's degree in advertising, marketing or related field or equivalent combination of education and experience • 8+ years of hands-on experience, with a focus on digital video planning and activation • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights • Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • A collaborative spirit and an active interest in mentoring and managing team members • A strong interest in ad tech, digital video trends and innovation • Strong project management skills and high attention to detail Benefits: • Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance