Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Position : Specialist, Digital Marketing Report to Title : Director, Digital Marketing Location : U.S. Remote Date : April 2026 Position Overview Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel. Responsibilities Campaign Planning & Orchestration Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality Marketing Operations & Automation Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization Reporting, Insights & Optimization Build and maintain dashboards to track campaign, funnel, and lead performance Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution Review attribution and source tracking to ensure accurate reporting across channels Selective Hands-On Execution Execute strategic email campaigns within HubSpot Build and optimize landing pages for key initiatives Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations QA & Continuous Improvement Conduct campaign quality assurance across all channels prior to launch Validate tracking, attribution, and data integrity Identify optimization opportunities based on performance insights Working with External Partners Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth Basic Qualifications 3–5 years of experience in digital marketing, marketing operations, or campaign management Strong hands-on experience with HubSpot (certification preferred) Experience working with Google Advertising and conversion tracking Solid understanding of buyer journeys, funnel strategy, and conversion optimization Proven ability to manage multiple stakeholders, projects, and timelines Excellent communication, collaboration, and organizational skills Detail-oriented mindset with a strong focus on quality and accuracy #LI-REMOTE if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!