Digital Marketing Specialist

MJH Life Sciences is focused on success through teamwork and determination, and they are seeking a Digital Marketing Specialist to enhance their digital marketing efforts. The role involves developing, executing, and optimizing paid digital campaigns to drive engagement and lead generation, while collaborating with various teams to ensure campaign effectiveness. Responsibilities Develop, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Programmatic DSPs, and other digital channels Analyze campaign performance and deliver clear, actionable reporting — surfacing insights and recommendations that improve engagement, conversions, and ROI Use data and analytics to continuously refine targeting, audience segmentation, and bidding strategies, maximizing the effectiveness of every campaign dollar Manage advertising budgets across assigned brands with a focus on efficiency, ROI, and meeting campaign goals Create and manage digital content and assets for campaigns, ensuring alignment with brand guidelines and relevance to healthcare professional audiences Conduct A/B testing across ad creatives, landing pages, and messaging to identify opportunities for optimization Collaborate with marketing, content, and sales teams to align campaign strategy, ensure consistent messaging, and support cross-functional objectives Assist in developing marketing reports and presentations that communicate campaign performance and strategic recommendations to stakeholders Skills At least 1 year of experience managing digital advertising campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, and Programmatic DSPs Analytically driven with strong written and verbal communication skills — you can translate data into clear insights and present results with confidence Proficient in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously without losing quality A proactive self-starter who takes ownership of outcomes and looks for ways to continuously improve performance Experience in healthcare, life sciences, or pharmaceutical marketing strongly preferred Basic understanding of SEO, SEM, email marketing platforms, CMS tools, or marketing automation a plus Experience managing a direct report is a bonus, but not required Bachelor's degree in Marketing, Communications, or a related field preferred Benefits Hybrid work schedule Health insurance through Cigna (medical & dental) Vision coverage through VSP Pharmacy benefits through OptumRx FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options 401(k) and Roth 401(k) with company match Pet discount program with PetAssure Norton LifeLock identity theft protection Employee Assistance Program (EAP) through NYLGBS Fertility benefits through Progyny Commuter benefits Company-paid Short-Term and Long-Term Disability Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity Discounts and rewards through BenefitHub Company Overview MJH Life Sciences® advances clinical progress in health care by creating strategic engagements between pharma and biotech innovators, expert knowledge leaders and practicing professionals. It was founded in 2018, and is headquartered in Cranbury, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship MJH Life Sciences® has a track record of offering H1B sponsorships, with 4 in 2025, 1 in 2024, 1 in 2023, 2 in 2022, 4 in 2021. Please note that this does not guarantee sponsorship for this specific role.