Digital Marketing Analyst

Noble People is a company that specializes in data and analytics, seeking a Digital Marketing Analyst to help clients understand how their marketing drives business results. The role involves producing dashboards, collaborating on audience insights, and implementing data solutions for effective measurement and optimization of media campaigns.ResponsibilitiesProduce and assist with the construction of dashboards, regular campaign reporting, campaign wrap reports, bespoke analyses that help with media strategy and planningCollaborate with strategy teams on audience discovery/insights, social listening, and other ad-hoc tasks to provide a lens into brand communicationsLeverage the DIKW (data, information, knowledge, wisdom) framework to provide valuable strategic and analytic outputs into a well-organized, simplified, and consumable package (MS Excel, Apple Keynote, etc.)Identify and lead the implementation of data solutions required to enable the effective measurement, reporting, and optimization of media campaignsDevelop and maintain dashboards in Looker Studio and other visualization platforms, ensuring accuracy, usability, and performanceUtilize SQL (BigQuery or similar cloud data warehouses) to extract, validate, and analyze marketing performance dataManage and optimize data aggregation and ETL workflows (e.g., Improvado, Supermetrics, or similar platforms) to ensure clean and reliable reporting inputsExplore and adopt emerging analytics, automation, and AI-assisted tools to improve workflow efficiency, reporting scalability, and analytical outputInvestigate data discrepancies and proactively trace issues to their source to maintain data integrity and reporting accuracyOther duties as assignedSkillsBachelor's Degree in statistics, mathematics, or quantitative social sciences preferredFamiliarity with digital analytics tools (Google Analytics, Adobe Analytics)Experience with ad tech reporting tools (Google Ads, Google Campaign Manager, Google DV360)Familiarity with data visualization software (Tableau, PowerBI, Looker Studio)Basic to intermediate SQL proficiency required; experience with BigQuery or similar cloud data warehouses preferredExperience developing and maintaining dashboards in Looker Studio requiredStrong analytical curiosity and a demonstrated ability to validate, question, and reconcile data discrepanciesThe ability to communicate complex topics in simple terms for non-technical audiencesA desire to educate, being able to communicate complex analysis into simplified language for non-analytical audiencesExcellent written, verbal, detail-orientation, and presentation skillsA drive to continuously learn and the capacity to quickly absorb complex subject mattersAbility to build strong relationships with client and agency team membersTolerance for ambiguity; creative problem-solving; a willingness to independently research and collaborate to find solutions when established approaches may not be knownBachelor's Degree in statistics, mathematics, or quantitative social sciences preferredBasic to intermediate SQL proficiency required; experience with BigQuery or similar cloud data warehouses preferredFamiliarity with data aggregation and ETL platforms (Improvado, Supermetrics, or similar) preferredBenefitsNoble People offers a generous time-off package of 15 vacation days per year, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life InsuranceLastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.Company OverviewNoble People is a creative media agency, doing communication strategy, media planning and buying, and reporting and optimization. It was founded in 2011, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://noblepeople.co/.Company H1B SponsorshipNoble People has a track record of offering H1B sponsorships, with 1 in 2024, 2 in 2023, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.



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