Digital Marketing Analyst

IXL Learning is the country's largest EdTech company, and they are seeking a passionate Digital Marketing Analyst to join their digital advertising team. In this role, you will help build and manage ad campaigns for top brands in edtech while analyzing performance data and collaborating with a team to optimize advertising strategies.ResponsibilitiesBuilding and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platformsAnalyzing performance data to help us hone our strategyWriting clear, effective ads for diverse audiences across all of IXL’s brandsDesigning and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performanceParticipating in team brainstorms for new campaign creativeCollaborating with our graphic design team to produce engaging creativeMeeting regularly with marketing team leaders for input on your workPresenting your findings to other marketing and product team team membersOwning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale backThinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTokSkillsBA/BS degree with some experience in SEM, marketing, or data analysisStrong analytical skillsNatural critical-thinking and problem-solving skillsExcellent writing and editing skills with a keen attention to detailIntuition for marketing, someone who loves thinking about what gets a concept to really click for a consumerFluency in Excel and Google Sheets, especially Pivot tablesGo-getter mindset, proactive and drivenCreativity and curiosityFast learner with solid organizational skillsA passion for education and a desire to help us bring meaningful edtech to students around the worldBenefitsBenefitsCompany OverviewAt IXL Learning, we are passionate about improving learning for all. It was founded in 1996, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.ixl.com/.Company H1B SponsorshipIXL Learning has a track record of offering H1B sponsorships, with 31 in 2025, 60 in 2024, 28 in 2023, 17 in 2022, 12 in 2021, 20 in 2020. Please note that this does not guarantee sponsorship for this specific role.



Apply To This Job