Demand & Digital Marketing Manager

The Role, Demand & Digital Marketing Manager -this position is open for applicants located in Canada GoCanvas helps businesses digitize field operations with simple, mobile-first solutions that replace paper workflows, streamline inspections, and improve safety and compliance. By connecting field teams with the office in real time, GoCanvas reduces administrative burden and enables organizations to work smarter, safer, and more efficiently. Position Overview: We are looking for a Demand & Digital Marketing Manager to accelerate pipeline growth for GoCanvas across both our Direct and embed/white label motions. This role blends traditional demand generation with digital marketing execution—owning the strategy, campaigns, and channels that drive high-quality leads, ABM engagement, and top-of-funnel awareness. You will plan and execute paid and organic digital programs, run targeted ABM campaigns, optimize inbound funnels, lead webinars, and partner closely with Sales, Product Marketing, and Marketing Ops to improve lead quality and funnel performance. This is an ideal role for someone who is data-driven, creative, and energized by building full-funnel programs that convert. Your Most Important Initiatives: Build and execute integrated demand-generation programs that drive high-quality leads across paid, organic, ABM, email, and inbound channels Drive qualified pipeline by optimizing targeting, messaging, landing pages, and digital conversion paths Support the execution of paid media channels (search, paid social, display, retargeting) and continuously optimize for ROAS and pipeline performance Develop new lead-generating motions—including content-driven campaigns, industry playbooks, gated assets, checklists, comparison guides, and problem–solution landing pages. Lead webinar programs for prospective buyers and create nurture journeys that improve lead quality and funnel velocity Run targeted ABM campaigns to engage and convert high-value OEM prospects Track, analyze, and report on campaign performance with clear insights that improve conversion and funnel velocity Collaborate with contractors and internal teams on creative, targeting, budget allocation, and optimization strategies Support SEO and AI discoverability initiatives with content recommendations and digital optimization best practice What You Bring: 5–7 years of experience in B2B SaaS demand generation, digital marketing, or growth-oriented marketing roles Proven ability to optimize paid media programs (LinkedIn, Google Ads, paid social, Hands-on experience running ABM campaigns and managing tiered target account lists Experience planning and executing webinars, digital campaigns, and multi-touch nurture programs Strong analytical skills with the ability to interpret data, build dashboards, and make optimization decisions Experience working with CRM and MAP platforms (Salesforce, HubSpot, Marketo, or similar) An AI-driven mindset—leveraging AI tools and automation to accelerate campaign execution, improve insights, and continuously increase marketing efficiency and performance Excellent project management and cross-functional communication skills. A proactive, self-driven approach and comfort working in a fast-moving, high-growth marketing environment Why Join Us? Join a mission-driven team focused on proactive customer success and long-term partnership. You'll collaborate with supportive colleagues, impact business growth, and play a critical role in ensuring our customers thrive with GoCanvas & SiteDocs solutions. Our success is rooted in a wonderfully wholesome culture, best defined by our four overarching values: Authentic Relationships - People are never a means to an end. Continuous Learning - Test every assumption and never stay stagnant. Interdependence - We build systems that require everyone to perform with excellence, we are a team, and we succeed or fail together. Data Driven Decisions - Because wisdom requires understanding the facts of the matter, disputes between competing perspectives are resolved with data. If you have any questions about your personal data privacy at SiteDocs, please visit our privacy page. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. If you need special assistance or accommodation while seeking employment with us, please email [email protected] or call: (703) 547-8588. We are interested in every qualified candidate who is eligible to work in Canada. However, we are not able to sponsor visas. We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance (medical, dental & vision), life insurance, 401(k) & paid time off. The expected compensation range for this position is about $95k-118k CAD annually. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location. This role is a #LI-Remote opportunity.