Customer Renewals Manager
Customer Renewals Manager @ AppFollow
About AppFollow
AppFollow helps mobile teams worldwide improve app performance and customer experience. Our platform provides tools for App Monitoring, App Store Optimization (ASO), Review Management, Alerts & Automation, and Insights, empowering product, marketing, and support teams to make better decisions faster.
About the Role
As a Customer Renewals Manager, you will own the renewal lifecycle for a portfolio of customers, ensuring timely renewals, reducing churn, and driving revenue growth.
This role sits at the intersection of Customer Success, Sales, and Finance. Your mission is simple: protect and grow revenue by delivering a smooth, proactive, and value-driven renewal experience.
Youâll work closely with Customer Success Managers, leveraging customer insights, product usage data, and health scores to identify risks early and uncover expansion opportunities.
What Youâll Do
Renewal Ownership & Execution
Manage the full renewal lifecycle for your portfolio, from early engagement to contract closure
Initiate renewal conversations 60â90 days in advance
Drive timely closures, ideally before contract start dates
Retention & Growth
Maximize Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)
Identify upsell opportunities
Support and convert organic expansion requests
Forecasting & Pipeline Management
Maintain accurate renewal forecasts and pipeline visibility in CRM (Salesforce)
Provide weekly projections on:
Renewal outcomes
Upsell potential
Churn risk
Track and act on key metrics like customer health, engagement, and usage
Customer Relationship Management
Build strong relationships with key stakeholders
Clearly communicate product value and ROI
Act as a trusted partner during renewal discussions
Data-Driven Decision Making
Use customer data (usage, engagement, feedback, support signals) to:
Identify risks early
Drive renewal strategy
Inform expansion opportunities
Cross-Functional Collaboration
Partner with Customer Success, Sales, Product, Finance, and Support teams
Align on account strategy, risks, and growth opportunities
Share customer insights to improve retention and product adoption
Process Improvement
Help build and refine the renewals function at AppFollow
Improve workflows, segmentation, and operational efficiency
Ensure strong CRM hygiene and documentation
What Weâre Looking For
Core Experience
Experience in renewals, Customer Success, or revenue-focused roles (CSM, SDR, BDR, Account Manager)
Proven ability to drive retention and predictable renewals
Comfortable managing commercial conversations and negotiations
Skills & Mindset
Strong analytical and process-oriented thinking
Excellent communication and stakeholder management skills
Proactive, organized, and results-driven
Ability to thrive in a fast-changing environment
High level of ownership and accountability
Tools & Technical
Experience with Salesforce and ChurnZero
Familiarity with customer success platforms and data-driven workflows
Languages
Fluent in English and Spanish
Additional languages are a strong plus
Why Join AppFollow?
Opportunity to work in a growing, global SaaS company with a strong focus on customer success.
Collaborate with a diverse, passionate, and remote-first team.
Make a direct impact on retention and customer satisfaction in a key segment.Grow your career by owning strategic programs that scale success across thousands of customers.
Benefit from our employee stock option programâeveryone on the team has a stake in the companyâs success.
If youâre passionate about helping customers succeed and thrive in a fast-paced, global environment, weâd love to hear from you!
Apply Now
About AppFollow
AppFollow helps mobile teams worldwide improve app performance and customer experience. Our platform provides tools for App Monitoring, App Store Optimization (ASO), Review Management, Alerts & Automation, and Insights, empowering product, marketing, and support teams to make better decisions faster.
About the Role
As a Customer Renewals Manager, you will own the renewal lifecycle for a portfolio of customers, ensuring timely renewals, reducing churn, and driving revenue growth.
This role sits at the intersection of Customer Success, Sales, and Finance. Your mission is simple: protect and grow revenue by delivering a smooth, proactive, and value-driven renewal experience.
Youâll work closely with Customer Success Managers, leveraging customer insights, product usage data, and health scores to identify risks early and uncover expansion opportunities.
What Youâll Do
Renewal Ownership & Execution
Manage the full renewal lifecycle for your portfolio, from early engagement to contract closure
Initiate renewal conversations 60â90 days in advance
Drive timely closures, ideally before contract start dates
Retention & Growth
Maximize Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)
Identify upsell opportunities
Support and convert organic expansion requests
Forecasting & Pipeline Management
Maintain accurate renewal forecasts and pipeline visibility in CRM (Salesforce)
Provide weekly projections on:
Renewal outcomes
Upsell potential
Churn risk
Track and act on key metrics like customer health, engagement, and usage
Customer Relationship Management
Build strong relationships with key stakeholders
Clearly communicate product value and ROI
Act as a trusted partner during renewal discussions
Data-Driven Decision Making
Use customer data (usage, engagement, feedback, support signals) to:
Identify risks early
Drive renewal strategy
Inform expansion opportunities
Cross-Functional Collaboration
Partner with Customer Success, Sales, Product, Finance, and Support teams
Align on account strategy, risks, and growth opportunities
Share customer insights to improve retention and product adoption
Process Improvement
Help build and refine the renewals function at AppFollow
Improve workflows, segmentation, and operational efficiency
Ensure strong CRM hygiene and documentation
What Weâre Looking For
Core Experience
Experience in renewals, Customer Success, or revenue-focused roles (CSM, SDR, BDR, Account Manager)
Proven ability to drive retention and predictable renewals
Comfortable managing commercial conversations and negotiations
Skills & Mindset
Strong analytical and process-oriented thinking
Excellent communication and stakeholder management skills
Proactive, organized, and results-driven
Ability to thrive in a fast-changing environment
High level of ownership and accountability
Tools & Technical
Experience with Salesforce and ChurnZero
Familiarity with customer success platforms and data-driven workflows
Languages
Fluent in English and Spanish
Additional languages are a strong plus
Why Join AppFollow?
Opportunity to work in a growing, global SaaS company with a strong focus on customer success.
Collaborate with a diverse, passionate, and remote-first team.
Make a direct impact on retention and customer satisfaction in a key segment.Grow your career by owning strategic programs that scale success across thousands of customers.
Benefit from our employee stock option programâeveryone on the team has a stake in the companyâs success.
If youâre passionate about helping customers succeed and thrive in a fast-paced, global environment, weâd love to hear from you!
Apply Now