CRM Director - Hubspot (Remote, Europe)

TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions. Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry. TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment. In The Role We’re looking for a CRM Director who can turn data into meaningful, personalized experiences. You’ll lead the strategy behind how we engage, nurture, and re-engage our users across multiple channels. The ideal candidate combines strategic vision with hands-on execution: analytical enough to uncover insights in customer data, creative enough to turn them into compelling communications, and tech-savvy enough to leverage AI-driven personalization at scale. Your goal will be to guide more users from first interest to confident enrollment. What you will do: In your first 3 months, you’ll: Optimize Current Processes : Audit and optimize our current CRM experiments (segmentation, data flows, automations across email, SMS, Conversica, and Retell AI) to uncover missed revenue opportunities. Define CRM Success : Define and implement CRM success metrics directly tied to business goals, enrollments, re-engagements, and CAC. Speed To Impact: Identify and execute the top 3 quick-win growth opportunities that can deliver measurable conversion improvement and contribute to reducing CAC within the first quarter. Long Term Strategy : Build a long-term CRM roadmap with clearly prioritized hypotheses, projects, and automation backlog, ensuring the team’s efforts align with company goals. Identify Team Structure : Define resource needs (team structure, tools) required to scale CRM impact. 12 Month Goals | You will reduce CAC and achieved a 30% lift in lead-to-enrollment conversion through the following focuses: Established a repeatable experimentation process that consistently drives double-digit improvements in lead-to-enrollment conversion rates. Implemented scalable, AI-driven personalization that improves engagement, reduces drop-offs, and boosts enrollment conversion by 30%. Built a clean, reliable CRM data infrastructure that ensures accurate event tracking and real-time insights for business decisions Run initial A/B tests (triggers, messaging, channel mix) to validate key hypotheses and establish a testing cadence for ongoing optimization. Lead and expand the CRM team to execute and iterate on experiments that continuously optimize the user journey. Created cross-functionally partnerships with content, product, and performance teams to deliver adaptive CRM experiences that improve lifetime value and retention. Requirements: 5+ years of experience in CRM, lifecycle marketing, or retention strategy roles, including at least 2 years leading CRM or lifecycle teams. Proven record of driving measurable growth through emails, SMS, conversational AI tools. Sharp analytical skills: you’re comfortable digging into data, spotting patterns, and turning insights into action. Demonstrated ability to connect CRM initiatives to core business metrics. Experience managing or collaborating with cross-functional teams (Marketing, Growth, Sales). Hands-on experience with CRM platforms like HubSpot, including segmentation, lead nurturing, and campaign execution. Experience from e-commerce, subscription, fintech, or edtech environments, industries known for handling large datasets, high user volumes, and personalized customer journeys. Familiarity with AI-driven CRM tools and predictive analytics (e.g., lead scoring, churn prediction, dynamic content generation). Strategic communicator able to advocate for CRM’s impact across departments. Curiosity for testing and innovation, comfortable experimenting with emerging tools (e.g., AI content assistants, conversational CRM). Preferred Location: Candidates based in the UK , Germany , Netherlands are preferred. Other parts of the European Union are possible as well. What we can offer you: $5.5k - $7.1k Euro gross monthly payment pending experience and skills. Remote, Full time position. Depending on the candidates location this will be an employee or long term contractor role. A comfortable digital office. We use modern digital tools — Mattermost, Notion, Zoom, Hubspot, HiBob — to make working together seamless; Growth. Our product and global reach is expanding quickly; A diverse and close-knit global team spread across the US, Israel, LATAM, Europe, Serbia, Georgia, Armenia, and more.