CRM and Loyalty Specialist

Noodles & Company is a restaurant chain focused on creating meaningful connections through food. They are seeking a CRM & Loyalty Specialist to support the strategic creation and execution of customer relationship and loyalty initiatives that influence guest behavior and drive sales across loyalty members. Responsibilities Support the development of loyalty and CRM strategies that drive member growth and engagement by actively participating in the monthly calendar planning with internal teams and agency partners Lead the tactical development and execution of Loyalty and CRM campaigns, including calendar management, campaign and creative briefs, proofing, A/B testing, audience segmentation, and deployment across email, push, and SMS Conduct thorough QA across creative, audience selection, offer configuration, and deployment to ensure a seamless guest experience and operational accuracy Assist in the execution and optimization of automated lifecycle programs (welcome, engagement, reactivation, birthday, etc.), ensuring journeys are functioning properly, optimized regularly, and aligned to guest behavior and business priorities Coordinate and maintain the details of the Loyalty and CRM campaign calendar in partnership with your manager and agency leads Analyze campaign performance and the CDP to provide weekly, monthly, and ad hoc insights, including campaign recaps, learnings, and optimization opportunities Support personalization efforts across key guest touchpoints by leveraging customer data and A/B test results to recommend new or enhanced ways to improve performance through more effective communication Support achievement of loyalty KPIs including member acquisition, engagement, frequency, offer redemption, and incremental revenue contribution Partner with culinary and operations teams to ensure loyalty offers and communications are operationally executable and enhance, not disrupt, the in-restaurant experience Monitor industry and competitor trends to help inform testing plans and future optimizations Skills 1–3 years of relevant experience in marketing, advertising, CRM, or loyalty programs Strong attention to detail, organizational skills, project management, and comfort managing multiple workstreams Analytical mindset with the ability to interpret campaign performance and support data-informed decisions Ability to work effectively in a fast-paced, evolving environment, balancing independent execution with cross-functional collaboration Strong written and verbal communication skills Curiosity and interest in both the art and science of marketing, with a desire to continuously learn and grow Comfortable troubleshooting issues and adapting quickly as priorities shift Experience with marketing or analytics tools is a plus, including Airtable, Olo, Sparkfly, Figma, or Power BI Benefits Eligible for annual performance bonus up to 10% Flexible paid time off Medical, dental, and vision insurance 401(k) and stock purchase discounts Paid maternity and paternity leaves, adoption, and surrogacy benefits Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth Scholarship opportunities through Noodles Foundation Monthly technology stipend Discounts through our gift card program Company Overview Noodles & Company is a Customer Service company. It was founded in 1995, and is headquartered in Broomfield, Colorado, USA, with a workforce of 10001+ employees. Its website is