CRM Analyst, Segmentation
Job Description:
• Clearly communicate insights and recommendations to the team backed by data
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Partner with the Technology team on predictive analytics, segmentation, and modeling
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
Requirements:
• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
• Experience working with Salesforce
• Knowledge of Python and SQL; HTML and CSS is a plus
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
• Champions diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent
Benefits:
• health, vision, and dental insurance
• flexible spending accounts
• health savings accounts
• retirement savings plans
• life and disability insurance programs
• paid and unpaid time away from work
Apply Now
Apply Now
• Clearly communicate insights and recommendations to the team backed by data
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Partner with the Technology team on predictive analytics, segmentation, and modeling
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
Requirements:
• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
• Experience working with Salesforce
• Knowledge of Python and SQL; HTML and CSS is a plus
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
• Champions diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent
Benefits:
• health, vision, and dental insurance
• flexible spending accounts
• health savings accounts
• retirement savings plans
• life and disability insurance programs
• paid and unpaid time away from work
Apply Now
Apply Now