Consumer Insights Manager

WHO WE’RE LOOKING FOR We are seeking a strategic and analytically driven Consumer Insights Manager to help understand the needs, behaviors & perceptions that drive consumers. This role is responsible for turning insights into action, supporting cross-functional initiatives like consumer segmentation, brand positioning, messaging strategy, package development, innovation formulation, and more. The ideal candidate has a strong market research & tactical operations background, with experience designing & executing both quantitative & qualitative methodologies that effectively address complex business challenges, synthesizing insights from research results & supporting data sources into cohesive narratives, and influencing key decisions across the organization.RESPONSIBILITIES/WHAT YOULL DO Consumer & Brand ResearchDesign and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needsDevelop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studiesManage relationships with external research vendors and agenciesMonitor emerging consumer trends, cultural shifts, and competitive activityInsights & AnalysisAnalyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)Identify patterns, opportunities, and growth drivers across consumer segmentsTranslate research findings into clear insights and strategic recommendationsBusiness Strategy & Decision SupportPartner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisionsSupport product development, brand positioning, and go-to-market strategies with data-driven insightsDevelop frameworks and dashboards that track consumer sentiment, trends, and brand performanceCommunication & StorytellingCreate compelling presentations that communicate insights in a clear and actionable wayPresent research findings to leadership and cross-functional stakeholdersAct as the voice of the consumer within the organizationInsights OperationsManage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationshipsEvaluate and implement new research methodologies and toolsEnsure the integrity, accuracy, and ethical use of consumer dataMaintain an organized research repository for efficient sharing across the organizationREQUIREMENTS/ WHAT YOU’LL BRING 5–8+ years of experience in consumer insights, market research, analytics, or related rolesExperience working in consumer packaged goods, retail, e-commerce, or consumer brands preferredProven track record translating research into business strategy, ideally both on the vendor & brand sideBachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related fieldMaster’s degree or advanced research training is a plusNICE TO HAVEStrong knowledge of quantitative and qualitative research methodologiesAbility to analyze large data sets and synthesize insights from multiple sourcesExperience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)Strong storytelling and presentation skillsExcellent project management and cross-functional collaboration skillsDeep curiosity about consumer behaviorStrategic thinker with strong business acumenComfortable working in fast-moving, ambiguous environmentsAbility to balance data rigor with practical decision makingWHAT SUCCESS LOOKS LIKEInsights that directly influence product innovation, marketing strategy, and growth initiativesClear understanding of consumer segments, motivations, and purchase driversEfficient & cost-effective research programs addressing complex business questionsStrong adoption of consumer insights & familiarity in decision-making across the organizationLOCATION● Remote (US or Canada)● Travel approximately 10%COMPENSATIONThis role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.

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