Chief Marketing & Sales Officer

Role Overview The Chief Marketing & Sales Officer will be responsible for designing, leading, and optimizing the full customer journey—from awareness to closed business and long-term relationships. This is a hands-on strategic role that blends: High-level strategy and positioning Practical campaign execution Sales process design and leadership Data-informed decision-making You’ll report directly to the founders/CEO and work closely with leadership to translate business goals into clear marketing and sales plans, then ensure they are executed consistently. Key Responsibilities Unified Growth Strategy Develop and own a combined marketing and sales strategy aligned with company goals. Define clear, measurable growth targets (pipeline, revenue, retention) and build plans to hit them. Create a cohesive narrative and positioning that can flex across different products, services, and audiences. Marketing Leadership Design and oversee multi-channel marketing efforts (e.g., digital, in-person, referral, partnership, social, content, etc.) without being locked into any one channel. Build and refine a marketing engine that generates qualified leads consistently. Guide brand voice, messaging, and visual direction to ensure consistency across all touchpoints. Monitor performance metrics and refine campaigns based on results and learning. Sales Leadership Design or refine the full sales process—from first contact to closed deal and ongoing relationship. Build and lead a high-performing sales function (individual producers, teams, or partner networks). Establish standards for outreach, follow-up, qualification, presenting, and closing. Implement simple, practical tools and structures to track activity, pipeline, and performance. Team Building & Culture Hire, mentor, and develop marketing and sales talent; create a culture of ownership, accountability, and continuous improvement. Align both functions so they operate as one unified growth team rather than separate silos. Create playbooks, templates, and systems so the growth engine is repeatable and scalable. Data & Optimization Use data to make decisions about which channels, offers, and markets to prioritize. Track key metrics across the funnel and drive incremental improvements. Test new ideas regularly and keep what works—drop what doesn’t—with speed and clarity. Executive Leadership Partner with leadership on strategic planning, forecasting, and resource allocation. Represent the growth function in leadership meetings and help shape overall business direction. Communicate clearly and regularly about what’s working, what’s not, and what’s next. What You Bring Proven experience leading both marketing and sales functions (title could have been CMO, VP Growth, Head of Sales, CRO, etc.—we care about what you’ve done, not the label). Demonstrated track record of driving revenue growth and building or scaling teams. Strength in both strategy and execution—you can design the plan and roll up your sleeves when needed. Comfort operating across different types of offers (services, products, programs, partnerships, etc.) and channels. Strong communication and storytelling skills—you can simplify complex ideas and rally people around a clear direction. Data-aware mindset—you use numbers to inform decisions without getting stuck in analysis paralysis. Leadership style that blends high standards with genuine support and coaching. Nice-to-haves (not required, but helpful): Experience in fast-moving, entrepreneurial, or multi-brand environments. Background in building outbound teams, referral programs, or partnership channels. Familiarity with basic CRM and marketing tools (specific platforms are less important than your ability to implement and optimize systems). Apply tot his job