Business Development Representative - SMB

AppFolio is a technology leader empowering the future of the real estate industry through innovation. The Business Development Representative (BDR) is an entry-level sales role responsible for pipeline development and enhancing brand awareness, making outbound calls to qualify leads and build relationships with property managers.ResponsibilitiesMake 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accountsPartner with Account Executives to qualify prospects and learn additional sales tactics to win deals togetherUpdate and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospectsReport on weekly results, both qualitative and quantitativeExpand knowledge of industry as well as the competitive posture of the companyConfidently make calls to prospects using our sales methodology and tacticsDevelop understanding of AppFolio’s value and competitive advantagesPitch AppFolio value propositions to prospectsLeverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)Form relationships with team members and key players on the BDR, Sales and Marketing teamsIdentify target accounts with Account Executives and have strategic conversationsExperiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)Effectively execute on marketing campaigns to increase brand awarenessGrowth in autonomy and ownership of strategyLead team huddles and discussionsConsistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)Partner with leadership to review performance and develop career goalsSkills1+ year work experience in a sales rolePositive, can-do attitudeExceptional level of drive and passion for resultsWillingness to learn new skills and build a career in salesCompany OverviewAppFolio is a cloud business management solutions provider for the real estate industry. It was founded in 2006, and is headquartered in Goleta, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.appfolio.com.



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