BRAND STRATEGIST + VOICE ARCHITECT Help us define a new category in home decor - Contract to Hire

We’re building something different. Not “curtains.” Not “pillows.” Not “art.” We sell complete, done-for-you rooms — curated combinations of curtains, pillows, art, and sofas that instantly transform a space. Think: “Design without a designer” “Move-in ready aesthetic” “Pinterest → real life, in one click” WHAT WE NEED We’re looking for someone who can define and elevate our brand voice + positioning so we don’t sound like a generic ecommerce store. You will help us: 1. ️ Build a Distinct Brand Voice Define tone (luxury but approachable, confident but not pretentious) Create “how we speak” vs “how we DON’T speak” Replace generic ecommerce phrases with category-defining language 2. Create Brand Guidelines (Actionable, not fluff) Voice + tone rules (with examples) Product naming system (our current naming is weak) Headlines, CTAs, product descriptions Messaging for: Website Ads Influencers Realtors / staging audience 3. Position Us as a New Category We don’t want: ❌ “Shop curtains” ❌ “Browse pillows” We want: ✅ “Choose your room” ✅ “Pick your look” ✅ “Instantly upgrade your space” 4. ✍️ Rewrite Key Pages Homepage messaging Product page structure + language Bundle descriptions (this is critical) Possibly: landing pages for PR + ads IDEAL PERSON You are NOT: Just a copywriter Just a branding theorist You ARE: A brand thinker + conversion-focused writer Someone who has worked with: DTC brands Home decor / interior design (huge plus) Premium / aspirational products Bonus if you understand: How people shop visually (Pinterest, Instagram mindset) The gap between inspiration and execution IMPORTANT (THIS MATTERS MOST) When you apply, answer this: “If you had our business for 30 days, what’s the FIRST thing you would change about how we present our brand?” No fluff. Give a real opinion. SCOPE Initial project: Brand voice + guidelines + key rewrites Potential ongoing work (ads, landing pages, campaigns) ⚡ TONE WE’RE AIMING FOR Not: “Shop our beautiful collection of curtains” More like: “Skip the guesswork. Choose a room that already works.” If you’re excited about building a brand that feels like a new category (not just improving wording) — we want to talk. OPTIONAL (if you want stronger applicants) Add this line at the very top: “We are NOT looking for generic branding. If your portfolio sounds like every other DTC brand, this is not a fit.”