Beauty Brand Strategist / Fractional CMO / Creative Director

Remote Full-time
Job Title:

Beauty Brand Strategist / Fractional CMO for New Fragrance Travel Accessories Brand

Job Description:

We are looking for an experienced beauty brand strategist, creative director, or fractional CMO to help build the branding foundation for our new company, Nessa Beauty.

Nessa Beauty is a new brand focused on creating premium travel bags specifically designed for fragrance lovers to safely store and travel with their perfumes. Our goal is to create a stylish, elevated product that feels both functional and luxurious for beauty and fragrance lovers.

We are currently in the early stages of development and have begun working on product mockups, but we need an expert who can help us build a strong brand identity that resonates with consumers and positions us for a successful launch.

We want someone who can help us create a brand that feels modern, elevated, aspirational, and highly marketable within the beauty, fragrance, and travel lifestyle space.

What We Need Help With:

Brand strategy development

Brand positioning

Defining target audience/customer persona

Brand messaging and storytelling

Brand voice/tone development

Naming feedback (if needed)

Logo direction/creative oversight

Color palette development

Typography recommendations

Packaging direction

Website creative direction

Social media brand strategy

Launch campaign strategy

Content strategy for brand awareness

Influencer/UGC strategy

Building hype and community before launch

Ideal Candidate Experience:

We are looking for someone with experience in:

Beauty brand strategy

Fragrance brands

Luxury branding

Consumer product branding

DTC ecommerce brands

Creative direction

Brand identity development

Social media marketing

Product launch campaigns

Bonus if you’ve worked with brands sold through:

Sephora

Ulta Beauty

Oachka

Latafa

Away

or similar beauty/lifestyle brands.

Bonus Qualifications:

Experience building viral product launches

Strong understanding of TikTok/Instagram beauty marketing

Experience working with beauty creators/influencers

Packaging design knowledge

Luxury branding experience

Experience launching brands from scratch

Our Current Stage:

Product idea established

Product mockups in progress

Early branding ideas being explored

No finalized branding system yet

Our Goal:

Our long-term goal is to build Nessa Beauty into a recognizable lifestyle brand for fragrance lovers that expands beyond a single product.

We want to create a brand that feels premium, memorable, and highly shareable online while building strong excitement leading up to launch.

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