Base Marketing, Senior Manager Retention CRM

About the position The Marketing Senior Manager will be a member of the Business Markets Base Marketing Team leading customer marketing retention orchestration with our Business Specialists Team. Reporting into the Director, this Senior Manager will be responsible for driving a positive, coordinated, customer-centric experience. This is a pivotal role focused on improving the customer experience across key friction points to deliver improved year-over-year Small Business tenure and revenue. Responsibilities • Lead orchestration of marketing strategies with the Sales team to transform small business customer relationships, satisfaction, and retention. • Spearhead Base Marketing oversight collaborating with key Business Marketing team workstream leaders, partner Marketing Teams, and CMO. • Leverage partnerships to identify optimization and transformation opportunities, provide clear insights and strategies, and project manage delivery. • Nurture a strong execution-focused mindset with the marketing and cross-functional teams to ensure that strategies are tied to loyalty, retention and revenue KPIs. • Deliver marketing impact and business contribution readouts including initiative insights and data-anchored recommendations to optimize existing strategies and/or introduce new strategies. • Requires the ability to package strategies and results into professional presentations for communication to peers, leadership, and executive levels of the organization. • Represent Base Marketing strategy and action planning for new customer business experience to Marketing leaders and stakeholders. • Ability to package fact-based recommendations clearly, ‘tell a story’ with data to leadership and connection with execution is critical for success in this role. • All of the above align to the team’s goals of improving customer retention through relationship marketing and management in conjunction with the Business Experience Team. • The successful candidate will be a self-motivated individual who is outgoing, a quick-learner, results driven, and a critical thinker with attention to detail and experience in omni-media, omni-channel campaign and initiative orchestration. Requirements • Bachelor’s degree or four or more years of work experience. • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. • Experience in Marketing, demonstrated through work in Base Marketing, CRM, Customer Retention, or Business Transformation. • Experience managing cross-functional teams across all levels of the organization; gaining alignment to support strategies and changes. • Experience using data and analytics to inform and improve marketing strategies. • Experience presenting marketing results and business impact. • Demonstrated experience presenting recommendations for strategy improvements with strong justifying evidence to defend these recommendations to senior leadership. • Experience with balancing multiple priorities to meet deadlines in a fast-paced environment. • Experience with Google Suite. Nice-to-haves • Bachelor’s degree. • Masters, MBA a plus. • Demonstrable experience employing AI. • Experience with proactive customer relationship management (CRM) programs. • Experience in, or working, with call centers and sales teams • Experience with sales tools such as SFDC or B360. • Strong verbal communication skills. • If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Benefits • Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. • From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. • We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. • Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. • Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. • For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.