B2B SaaS PPC Specialist (Google Ads, Meta & LinkedIn)
We're a B2B SaaS-focused marketing agency looking for a skilled, self-driven PPC Specialist to support our paid media team on a contract basis. This is a part-time, flexible engagement of 10 hours per week. You'll build, launch, manage, and optimize paid ad campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn. Your work will directly shape the return on ad spend for the SaaS accounts you support, and you'll partner with our marketing, content, and SEO teams to keep campaigns sharp. Since this is a focused part-time role, we'll prioritize the work that moves the needle most on each account.
What You'll Do:
Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative.
Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI.
Run A/B tests to find the ad creatives, landing pages, and targeting that perform best.
Work with our content and design teams to shape ad creative that connects with the right audience and drives conversions.
Partner with our SEO team to share recommendations on landing page and campaign performance.
Track campaign results and report on them clearly, with practical next steps for improvement.
Manage ad budgets so spend stays efficient and tied to each account's goals.
Keep up with platform updates, new features, and best practices.
Communicate quickly and proactively with our team about the accounts you support.
What We're Looking For:
3 to 5 years managing PPC campaigns. B2B SaaS experience is a big plus.
Hands-on experience across Google Ads, Meta, and LinkedIn. Other ad platforms are a plus.
A strong grasp of PPC platforms, tools, and best practices.
Sharp analytical skills. You can read the data, spot trends, and act on them.
Comfort with reporting tools like Google Analytics, Google Looker Studio, or similar platforms.
Clear communication. You can explain complex things to technical and non-technical people alike.
Organized and detail-oriented, with the ability to juggle a few accounts at once.
Self-motivated and able to work on your own while staying in sync with the team.
Google Ads and Meta Blueprint certifications are a plus, but they're not required.
What You'll Do:
Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative.
Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI.
Run A/B tests to find the ad creatives, landing pages, and targeting that perform best.
Work with our content and design teams to shape ad creative that connects with the right audience and drives conversions.
Partner with our SEO team to share recommendations on landing page and campaign performance.
Track campaign results and report on them clearly, with practical next steps for improvement.
Manage ad budgets so spend stays efficient and tied to each account's goals.
Keep up with platform updates, new features, and best practices.
Communicate quickly and proactively with our team about the accounts you support.
What We're Looking For:
3 to 5 years managing PPC campaigns. B2B SaaS experience is a big plus.
Hands-on experience across Google Ads, Meta, and LinkedIn. Other ad platforms are a plus.
A strong grasp of PPC platforms, tools, and best practices.
Sharp analytical skills. You can read the data, spot trends, and act on them.
Comfort with reporting tools like Google Analytics, Google Looker Studio, or similar platforms.
Clear communication. You can explain complex things to technical and non-technical people alike.
Organized and detail-oriented, with the ability to juggle a few accounts at once.
Self-motivated and able to work on your own while staying in sync with the team.
Google Ads and Meta Blueprint certifications are a plus, but they're not required.