B2B Marketing Lead - REMOTE

About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a B2B Marketing Manager - REMOTE. In this role, you will be instrumental in shaping the marketing strategy for a cutting-edge API product in the AI sector. You will have a significant impact on building global brand awareness and driving engagement from technical and business audiences. Your efforts will directly contribute to converting engagement into subscriptions and optimizing user journeys across various channels. Collaboration with cross-functional teams will be key as you develop innovative marketing initiatives to accelerate growth and market presence. If you are passionate about driving marketing excellence and innovation, we want to hear from you! Responsibilities • Lead global social media channels targeting B2B audiences in AI sectors. • Build global brand awareness through targeted campaigns and audience research. • Optimize user journeys to maximize inbound leads and revenue. • Create compelling content, including blog posts and case studies, that articulates product value. • Advise executive management on enhancing thought leadership and personal branding. • Drive B2B marketing activities including presentations, events, and integrated campaigns. • Establish KPIs and track campaign performance using analytics tools. • Manage freelancers and foster collaboration in a remote environment. Requirements • 5+ years of B2B marketing experience in SaaS, APIs, or AI sectors. • Proven track record in social media strategy and content marketing. • Strong copywriting and communication skills with experience in audience-focused messaging. • Hands-on and motivated mindset, comfortable in remote and fast-paced settings. • Proficiency in marketing tools like Google Analytics and HubSpot. • Bachelor's degree in Marketing, Business, Communications, or related field. • Fluent in English; additional languages beneficial. Benefits • Opportunity to shape marketing for an innovative AI API product. • Remote work flexibility with a collaborative culture. • Competitive salary and comprehensive benefits package. • Professional development opportunities and support for career growth. Apply tot his job

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