Audience Operations Analyst, UB Media
Our Client, a Retail Cosmetics company, is looking for a Audience Operations Analyst, UB Media for their Remote location. Responsibilities: Planning & activation • Create custom audiences by campaign and channels as required • Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting • Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs • Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future UB Media campaigns for brand partners Collaboration • Work closely with UB Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation • Work closely with UB Media Sales and Account teams to understand business objectives and translate them into audience parameters • Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach • Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms Analysis & optimization • Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners • Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization • Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners Requirements: • Bachelor’s degree in related discipline preferred • Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication • Ability to translate business objectives and requirements into custom audience segmentation • Proficiency in using MS Office including Excel and PowerPoint • Experience with audience tools segmentation applications • Strong interpersonal skills, both in-person and written • Self-motivated to learn and produce solutions independently when necessary • Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution • Minimum 2 years of experience in digital advertising • Solid understanding of the digital media landscape as well as data segmentation digital media metrics • Strong experience with building custom audiences based on 1P data • Strong experience of building customer insights and analytics • Experience with LiveRamp, SAS CRM Management or Adobe CDP Why Should You Apply? • Health Benefits • Referral Program • Excellent growth and advancement opportunities ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law. Remote Benefits: 401K, Employee Referral Program, Life Insurance About the Company: Iconma ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries. • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide. • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC). • Founded in 2000 • 2000+ Employees The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage. Company Size: 2,000 to 2,499 employees Industry: Management Consulting Services Founded: 2000 Website: