Associate PR Director
Job Description:
• Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI.
• Confidently lead clients through strategic recommendations, program planning, and decision-making.
• Translate business goals and technical concepts into compelling, differentiated narratives.
• Oversee PR programs from strategy through execution, ensuring excellence at every stage.
• Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives.
• Partner with digital, content, and creative teams to deliver cohesive, multi-channel strategic communications programs.
• Serve as a trusted advisor to client stakeholders.
• Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence.
• Identify opportunities to expand and strengthen client relationships.
• Participate in new business efforts, from research to presentation.
• Mentor and coach PR team members, fostering growth, expertise, and collaboration.
• Model strong leadership, strategic thinking, and high-quality execution.
• Contribute to hiring, onboarding, and talent development across the PR team.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.
• Stay ahead of emerging trends in tech, media, and communications.
• Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive.
• Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve.
• Help shape internal frameworks that improve efficiency, quality, and strategic rigor.
Requirements:
• 6+ years of B2B PR agency experience, with experience in IT, cybersecurity, data, and/or AI industries
• Proven ability to lead PR programs confidently from strategy through execution.
• Strong track record of advising senior-level clients and managing complex, high-stakes programs.
• Deep media expertise and the ability to craft compelling narratives around technical topics.
• Exceptional writing, editing, and messaging development skills.
• Experience managing and mentoring teams within an agency environment.
• Strategic mindset with the ability to connect communications programs to broader business goals.
Benefits:
• Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.
• Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI.
• Confidently lead clients through strategic recommendations, program planning, and decision-making.
• Translate business goals and technical concepts into compelling, differentiated narratives.
• Oversee PR programs from strategy through execution, ensuring excellence at every stage.
• Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives.
• Partner with digital, content, and creative teams to deliver cohesive, multi-channel strategic communications programs.
• Serve as a trusted advisor to client stakeholders.
• Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence.
• Identify opportunities to expand and strengthen client relationships.
• Participate in new business efforts, from research to presentation.
• Mentor and coach PR team members, fostering growth, expertise, and collaboration.
• Model strong leadership, strategic thinking, and high-quality execution.
• Contribute to hiring, onboarding, and talent development across the PR team.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.
• Stay ahead of emerging trends in tech, media, and communications.
• Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive.
• Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve.
• Help shape internal frameworks that improve efficiency, quality, and strategic rigor.
Requirements:
• 6+ years of B2B PR agency experience, with experience in IT, cybersecurity, data, and/or AI industries
• Proven ability to lead PR programs confidently from strategy through execution.
• Strong track record of advising senior-level clients and managing complex, high-stakes programs.
• Deep media expertise and the ability to craft compelling narratives around technical topics.
• Exceptional writing, editing, and messaging development skills.
• Experience managing and mentoring teams within an agency environment.
• Strategic mindset with the ability to connect communications programs to broader business goals.
Benefits:
• Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.