Associate Manager, Email Marketing and Automation (Remote)
About the position
In this role, you’ll drive Medical’s growth by building and executing brand campaigns that spark interest, nurture leads, and deliver impactful customer engagement across the full sales journey
Responsibilities
• Develop global email marketing strategies and write compelling copy to onboard, engage, and retain prospective and existing customers.
• Partner cross-functionally to align email campaigns with customer lifecycle insights and overall brand strategy.
• Optimize email performance using global metrics and best practices to improve deliverability, open rates, click-through rates, conversions, and business outcomes.
• Manage marketing automation and campaign execution using Marketo, including distribution, workflows, and scalable best practices.
• Drive personalization strategies leveraging the enterprise marketing technology stack and customer data.
• Plan and execute A/B testing to improve productivity, conversion rates, ROI, and sales growth.
• Support marketing operations in Marketo and Salesforce, including lead lifecycle management, scoring, nurturing, segmentation, and data hygiene.
• Ensure emails are visually engaging, mobile-optimized, compliant, and continuously improved through collaboration with designers and external partners.
Requirements
• Bachelor’s degree
• Minimum 6 years work experience in Information Technology, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Hands on experience with HTML , Marketo and Salesforce CRM
• Adobe Marketo Engage Certified Practitioner Professional Certification
Nice-to-haves
• Adobe Marketo Engage Certified Practitioner Expert Certification
Apply tot his job
Apply To this Job
In this role, you’ll drive Medical’s growth by building and executing brand campaigns that spark interest, nurture leads, and deliver impactful customer engagement across the full sales journey
Responsibilities
• Develop global email marketing strategies and write compelling copy to onboard, engage, and retain prospective and existing customers.
• Partner cross-functionally to align email campaigns with customer lifecycle insights and overall brand strategy.
• Optimize email performance using global metrics and best practices to improve deliverability, open rates, click-through rates, conversions, and business outcomes.
• Manage marketing automation and campaign execution using Marketo, including distribution, workflows, and scalable best practices.
• Drive personalization strategies leveraging the enterprise marketing technology stack and customer data.
• Plan and execute A/B testing to improve productivity, conversion rates, ROI, and sales growth.
• Support marketing operations in Marketo and Salesforce, including lead lifecycle management, scoring, nurturing, segmentation, and data hygiene.
• Ensure emails are visually engaging, mobile-optimized, compliant, and continuously improved through collaboration with designers and external partners.
Requirements
• Bachelor’s degree
• Minimum 6 years work experience in Information Technology, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Hands on experience with HTML , Marketo and Salesforce CRM
• Adobe Marketo Engage Certified Practitioner Professional Certification
Nice-to-haves
• Adobe Marketo Engage Certified Practitioner Expert Certification
Apply tot his job
Apply To this Job