Associate Director, Customer and Product Insights
About the position
Responsibilities
• Define and prioritize the research roadmap in collaboration with brand and product team leaders.
• Manage, mentor, and coach direct reports focused on specific work streams to ensure high-quality insights work.
• Conduct hands-on research and storytelling during team growth stages as needed.
• Oversee vendor partnerships to leverage quality research methods and manage research budgets efficiently.
• Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
• Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding and operational efficiencies.
• Represent customer insights in leadership forums to inform decision-making and action planning.
• Provide regular feedback, coaching, and direction to team members to ensure they meet expectations and drive business objectives.
• Promote engagement with business senior leadership as consumer champions.
Requirements
• Eight or more years of relevant experience in marketing, customer experience, or user experience research.
• Experience designing qualitative and quantitative research programs to address business needs.
• Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
• Experience with qualitative research methods including focus groups, in-depth interviews, and ethnography.
• Ability to synthesize data from multiple sources and translate findings into actionable insights.
Nice-to-haves
• Four or more years of experience managing a team of three or more people.
• Experience providing insights for value proposition development.
• Experience leveraging secondary data and trends to provide business context.
• Ability to present insights in a compelling narrative to senior leadership.
• Strong business acumen and understanding of the telecom industry.
Benefits
• Work from home flexibility with assigned office days.
• Professional development opportunities.
• Access to a diverse portfolio of brands and products.
Apply Now
Apply Now
Responsibilities
• Define and prioritize the research roadmap in collaboration with brand and product team leaders.
• Manage, mentor, and coach direct reports focused on specific work streams to ensure high-quality insights work.
• Conduct hands-on research and storytelling during team growth stages as needed.
• Oversee vendor partnerships to leverage quality research methods and manage research budgets efficiently.
• Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
• Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding and operational efficiencies.
• Represent customer insights in leadership forums to inform decision-making and action planning.
• Provide regular feedback, coaching, and direction to team members to ensure they meet expectations and drive business objectives.
• Promote engagement with business senior leadership as consumer champions.
Requirements
• Eight or more years of relevant experience in marketing, customer experience, or user experience research.
• Experience designing qualitative and quantitative research programs to address business needs.
• Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
• Experience with qualitative research methods including focus groups, in-depth interviews, and ethnography.
• Ability to synthesize data from multiple sources and translate findings into actionable insights.
Nice-to-haves
• Four or more years of experience managing a team of three or more people.
• Experience providing insights for value proposition development.
• Experience leveraging secondary data and trends to provide business context.
• Ability to present insights in a compelling narrative to senior leadership.
• Strong business acumen and understanding of the telecom industry.
Benefits
• Work from home flexibility with assigned office days.
• Professional development opportunities.
• Access to a diverse portfolio of brands and products.
Apply Now
Apply Now