[Remote] Senior Manager, Marketing

Note: The job is a remote job and is open to candidates in USA. Libra Solutions is dedicated to simplifying legal processes through innovative technology and financial strength. The Senior Manager, Marketing, will lead key marketing initiatives that drive business growth, customer engagement, and sales effectiveness while collaborating with various teams to ensure successful execution of marketing strategies.ResponsibilitiesLead the planning, prioritization, and execution of marketing initiatives that support business and revenue objectivesDevelop annual and quarterly plans for assigned marketing programs and initiativesCoordinate cross-functional efforts across marketing, sales, product, operations, legal, and external partnersIdentify opportunities to improve marketing processes, workflows, and operational efficiencyManage project priorities and resource allocation to ensure successful execution of marketing initiativesLead the planning and execution of tradeshows, conferences, client events, webinars, and internal events, in partnership with Sales OperationsManage vendors, logistics, promotional materials, and event-related communicationsPartner with sales leadership to maximize event effectiveness and follow-up activitiesEvaluate event opportunities and recommend participation strategies based on business objectivesOversee the development, production, and distribution of marketing and sales collateralEnsure sales teams have access to current, effective, and brand-compliant resourcesManage digital asset libraries, ordering portals, and resource repositoriesPartner with sales leadership to identify content, tools, and materials needed to support business growthLead initiatives that improve the accessibility, effectiveness, and utilization of marketing resources across the organizationSupport the execution of B2B marketing campaigns across email, digital, and other channelsPartner with Marketing Director to support the campaign deployment processes, audience segmentation, and marketing automation workflowsCollaborate with marketing leadership on campaign planning, messaging, and execution strategiesEnsure campaigns are executed accurately, efficiently, and in accordance with established processes and compliance requirementsIdentify opportunities to leverage automation and AI-powered tools to improve marketing effectiveness and operational efficiencyManage the creation of marketing assets across digital, print, event, sales enablement, and social media channels, either directly or through internal and external creative resourcesDevelop and manage social media strategies, content calendars, and publishing schedules to support brand awareness, thought leadership, customer engagement, and business growthEnsure all marketing materials and communications align with brand standards, messaging frameworks, and quality expectationsMonitor industry trends, competitive activity, and emerging content opportunities to strengthen brand visibility and inform creative and social media strategiesManage marketing budgets for assigned programs and initiativesTrack expenses, invoices, purchase orders, and vendor contractsOversee promotional merchandise, gifting programs, and related fulfillment platformsServe as the owner of key marketing operational systems and processes, including project management platforms (Asana), marketing resource portals, and fulfillment toolsEnsure marketing projects, documentation, and operational processes remain organized, scalable, and aligned with team needsSkillsProven experience in leading marketing initiatives and programsStrong understanding of B2B marketing strategies and executionExperience in managing tradeshows, events, and client engagement activitiesAbility to coordinate cross-functional teams and manage multiple projects simultaneouslyStrong analytical skills to evaluate marketing effectiveness and operational efficiencyExperience with digital marketing channels, including email and social mediaProficiency in project management tools, such as AsanaStrong communication and interpersonal skills to collaborate with sales, product, and executive leadershipAbility to develop and manage marketing budgets effectivelyExperience in creating and managing marketing assets across various channelsExperience in the legal or financial services industryFamiliarity with marketing automation tools and AI-powered marketing solutionsExperience in brand management and creative developmentStrong understanding of compliance requirements in marketingBenefitsCompetitive compensationA comprehensive benefits package, including a choice of multiple medical plans, dental, vision, and life insuranceA 401(k) with generous company matchFlexible spending accounts for medical and dependent expensesTime off to rechargeCompany OverviewLibra Solutions is a financial services company that offers software, funding, and lending solutions. It was founded in 2002, and is headquartered in Rosamond, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://www.librasolutionsgroup.com.