Ads Manager - Meta & Google Ads

## Responsibilities
Conduct in-depth market research to identify target audiences and understand their needs.
Conduct thorough keyword research and competitive analysis to inform ad strategies.
Develop comprehensive advertising plans for Google Ads and Meta platforms, aligned with specific campaign goals (brand awareness, lead generation, sales).
Utilise keyword research tools to identify relevant and high-performing keywords for Google Ads campaigns.
Craft clear and concise creative briefs that outline campaign goals, target audience, messaging, and desired creative direction.
Manage ad budgets effectively, optimising campaigns for performance and maximising ROAS.
Continuously monitor and analyse campaign performance metrics, making data-driven adjustments to improve results.
Stay up-to-date on the latest trends and best practices in online advertising.
Collaborate closely with the marketing team to ensure campaign alignment with overall marketing strategy.
Collaborate with the creative team to produce high-quality ad creatives that resonate with our target audience.
Oversee the design and content of an advertising campaign to ensure it meets the needs of the target audience.
Monitor and analyse ad performance, optimising campaigns to meet KPIs and ROI targets..

## Requirements
Experience with online advertising management (Google Ads and/or Meta platforms)
Proven track record of success in developing and executing effective advertising campaigns
Strong understanding of online advertising concepts, including PPC, bidding strategies, and ad formats
Excellent analytical skills with the ability to interpret and leverage data insights
Experience with keyword research tools (e.g., Google Keyword Planner, Ahrefs)
Excellent communication and collaboration skills
Ability to work independently and manage multiple projects simultaneously

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