Adobe RT-CDP Specialist

Remote Full-time
Job Title: Adobe Real-Time CDP (RT-CDP) Specialist

Location: USA

Employment Type: Contract

Experience:- Total Exp. 8+ years, Experience in RT-CDP 3+ years

Note:- Candidates located in the US along with the proper work authorisation should only apply.

Adobe Certifications is preferred

About DataShouts

DataShouts is a fast-growing Digital Analytics, MarTech, and BI consulting firm. As an official Adobe Certified Reseller and implementation partner for leading analytics platforms, we help businesses make data-driven decisions with confidence. Our services span Web & Mobile Development, Digital Analytics, BI, and Conversion Rate Optimization.

About the Role:

We are looking for an experienced Adobe Real-Time Customer Data Platform (RT-CDP) Specialist to join our team. In this role, you will be responsible for building, managing, and optimizing real-time audience segmentation, customer profiles, and data activation strategies. Your work will enable highly personalized, data-driven marketing campaigns across multiple channels.

Key Responsibilities:

- Configure, manage, and optimize Adobe RT-CDP for audience segmentation and activation.

- Integrate RT-CDP with internal and external systems (CRM, analytics, email, media platforms, etc.) to enable seamless data flow.

- Build and maintain unified customer profiles by leveraging first-, second-, and third-party data.

- Develop and execute audience strategies for personalized, real-time marketing initiatives.

- Ensure data accuracy, privacy compliance (GDPR, CCPA), and governance best practices within RT-CDP.

Collaborate with marketing, analytics, and IT teams to align data activation strategies with business goals.

- Monitor and analyze performance metrics to continually improve targeting and engagement.

Stay informed on Adobe RT-CDP feature updates and evolving customer data platform trends.

Required Skills & Qualifications:

- Proven 3+ years of hands-on experience with Adobe RT-CDP in a professional environment.

- Strong knowledge of customer data platforms, identity resolution, and data activation workflows.

- Familiarity with Adobe Experience Platform and integrations with other Adobe Experience Cloud tools.

- Experience with marketing technology integrations (CRM, ESPs, analytics tools, ad platforms).

- Strong understanding of customer data privacy regulations (GDPR, CCPA) and compliance practices.

- Analytical mindset with ability to translate data insights into actionable strategies.

- Excellent communication skills and ability to work in a collaborative, cross-functional environment.

Perks & Benefits:

- Competitive salary and benefits package

- Opportunity to work on advanced customer data initiatives with leading marketing technology.

- Collaborative and growth-oriented work culture.

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