Acquisition Manager- Product Management
About the position Responsibilities • Drive acquisitions and early month-on-book engagement through customer-focused and lifecycle-targeted campaigns to meet defined product performance targets. • Assist in developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across all channels. • Partner with Marketing and Communications teams to create relevant materials for each channel focused on awareness, acquisition, and early engagement stages of the customer lifecycle. • Coordinate, schedule, and deploy acquisition campaign materials with channel management teams. • Engage with internal and external stakeholders to ensure effective implementation of strategies. • Design and manage performance monitoring and testing to assess the effectiveness of acquisition strategies. Requirements • Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field. • 5-8 years of customer acquisition strategy or product growth management experience in financial services with a focus on cards or payments. • Understanding of multi-channel customer acquisition strategies across various channels. • Prior experience working with marketing and communications teams to develop and execute messaging and content for customer acquisition. • Excellent communication skills for creating and proofreading client messaging. • Experience with A/B and incrementality testing design, execution, and monitoring. • Proficiency in Excel, PowerPoint, and CRM platforms like Salesforce. • Awareness of financial services marketing regulations. Benefits • Comprehensive benefits package including health insurance, incentive and recognition program, and 401K contribution. Apply tot his job Apply tot his job