X (Twitter) Paid Ads Expert - Cannabis App Install Campaigns (Michigan)
Job Description:
We're hiring an experienced X (Twitter) paid ads specialist to run app install campaigns for a cannabis discovery and dispensary marketplace app. Campaigns will target Michigan, specifically Grand Rapids, Kalamazoo, and West Michigan markets.
This is not a generalist role. We need someone who has run X ads in restricted categories (cannabis, alcohol, gaming, supplements) and understands the compliance requirements, pre-authorization process, and creative restrictions.
What you'll do:
Manage X advertiser pre-authorization and approval process
Build and launch app install campaigns geo-targeted to Michigan legal cannabis markets
Set up 21+ age targeting, jurisdictional compliance, and age-gated landing pages
Develop creative testing strategy across copy, video, and static ad variants
Optimize for CPI (cost per install) and downstream retention metrics
Provide weekly performance reporting with channel-level insights and optimization recommendations
Integrate with mobile measurement partner (AppsFlyer or Adjust) for install attribution
Requirements:
3+ years running paid ads on X (Twitter) at scale
Direct experience with cannabis, CBD, or other restricted-category advertising
Proven track record running mobile app install campaigns
Familiarity with X's cannabis advertising policy and pre-authorization workflow
Experience with MMP attribution (AppsFlyer, Adjust, Branch, or Singular)
Strong creative judgment and ability to brief ad creative
Clear weekly reporting
Nice to have:
Prior work with cannabis brands, dispensaries, or cannabis tech
Michigan market knowledge
Existing relationships with X account reps for restricted categories
Budget:
Open to hourly or monthly retainer. Please include your typical rate structure and an estimate of monthly hours for managing a 15K to 25K monthly ad spend.
To apply, include:
Two examples of restricted-category X campaigns you've run (cannabis preferred)
Your typical CPI benchmarks for app install campaigns
Your approach to creative testing on X
Availability to start within 2 weeks
We're looking to start within 30 days. Long-term engagement available for the right operator.
Apply tot his job
Apply To this Job
We're hiring an experienced X (Twitter) paid ads specialist to run app install campaigns for a cannabis discovery and dispensary marketplace app. Campaigns will target Michigan, specifically Grand Rapids, Kalamazoo, and West Michigan markets.
This is not a generalist role. We need someone who has run X ads in restricted categories (cannabis, alcohol, gaming, supplements) and understands the compliance requirements, pre-authorization process, and creative restrictions.
What you'll do:
Manage X advertiser pre-authorization and approval process
Build and launch app install campaigns geo-targeted to Michigan legal cannabis markets
Set up 21+ age targeting, jurisdictional compliance, and age-gated landing pages
Develop creative testing strategy across copy, video, and static ad variants
Optimize for CPI (cost per install) and downstream retention metrics
Provide weekly performance reporting with channel-level insights and optimization recommendations
Integrate with mobile measurement partner (AppsFlyer or Adjust) for install attribution
Requirements:
3+ years running paid ads on X (Twitter) at scale
Direct experience with cannabis, CBD, or other restricted-category advertising
Proven track record running mobile app install campaigns
Familiarity with X's cannabis advertising policy and pre-authorization workflow
Experience with MMP attribution (AppsFlyer, Adjust, Branch, or Singular)
Strong creative judgment and ability to brief ad creative
Clear weekly reporting
Nice to have:
Prior work with cannabis brands, dispensaries, or cannabis tech
Michigan market knowledge
Existing relationships with X account reps for restricted categories
Budget:
Open to hourly or monthly retainer. Please include your typical rate structure and an estimate of monthly hours for managing a 15K to 25K monthly ad spend.
To apply, include:
Two examples of restricted-category X campaigns you've run (cannabis preferred)
Your typical CPI benchmarks for app install campaigns
Your approach to creative testing on X
Availability to start within 2 weeks
We're looking to start within 30 days. Long-term engagement available for the right operator.
Apply tot his job
Apply To this Job