WordPress Developer Needed – High-Converting Lead Gen Site, Custom Form, API Routing, SEO Templates

Remote Full-time
We are building a high-converting land acquisition website and are looking for an experienced WordPress developer (or small team/agency) to implement a clean, scalable, and performance-focused build.

This is NOT a basic brochure website.

We need someone who understands:

Conversion-focused UX

Custom form development (no heavy plugins)

API/webhook integrations

Scalable architecture

Project Overview

The goal of the site is to:

Capture motivated land seller leads

Store all lead data internally

Route leads based on geography:

To CRM β†’ GoHighLevel

Or to a Lead Buyer system (external platform where leads are sold)

The system must be:

Fast

Clean

Scalable

Easy to manage without developer involvement

Key Responsibilities

Build a fast, mobile-first WordPress site

Implement a 2-step, no page reload form (critical feature)

Integrate Google Places Autocomplete for address input

Store all leads in database before routing

Build configurable lead routing system (admin-controlled)

Send leads via webhook/API to:

CRM (GoHighLevel)

Lead Buyer system

Create scalable SEO templates:

State pages

County pages

Ensure strong performance (Core Web Vitals)

Form Requirements (CRITICAL)

We are NOT using standard form plugins.

The form must be:

Custom-built using JavaScript + AJAX

Multi-step (2-step)

Operate on a single page with no reload

Smooth transition between steps

Step 1:

Property Address (Google autocomplete)

Step 2:

Name

Phone

Email

βš™οΈ Lead Routing System (CORE FEATURE)

The system must:

Store all leads internally first

Route leads based on state

Example:

Florida β†’ Send to CRM

Texas β†’ Send to Lead Buyer system

IMPORTANT

Routing must be controlled via admin panel (no code changes)

Example UI:

Florida β†’ [x] Send to CRM

Texas β†’ [x] Send to Lead Buyer

API / Integration Requirements

Must support sending lead data via webhook (POST / JSON)

Multiple endpoints (CRM + Lead Buyer)

Clean, structured data handling

Technical Preferences

WordPress (lightweight theme or custom build)

Avoid heavy page builders and bloated plugins

Clean, maintainable code

Design Expectations

Clean, modern, conversion-focused

Not overly complex or β€œflashy”

Must look trustworthy and professional

We will provide branding (logo/colors)

What We Do NOT Want

No heavy form plugins (e.g., basic WPForms setups)

No hardcoded routing logic

No unnecessary features or over-engineering

⭐ Ideal Candidate

Strong WordPress development experience

Experience building custom forms (JS/AJAX)

Experience with API/webhook integrations

Understands conversion-focused design

Can build scalable systems (not just pages)

REQUIRED: Answer These Questions

Have you built a multi-step form with no page reload before?

Briefly explain how you implemented it

How would you structure a system that:

Stores leads

Then routes them based on state

Without hardcoding logic

What approach would you use to:

Build a reusable form component

Use it across multiple pages

Share 1–2 relevant projects:

Lead generation site

OR custom API integration

What would you use to ensure:

Fast load speed

Clean performance

Final Note

We are prioritizing:

Performance, clean architecture, and conversionβ€”not over-engineering

We are open to:

Individual developers

Small teams

Agencies

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