Website Specialist (Chicago, Hybrid)
GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. We are seeking a detail-oriented Website Specialist to optimize our digital presence, responsible for maintaining website content, implementing SEO strategies, and tracking performance metrics. Responsibilities Create, update, and publish new web pages, blog posts, reports, success stories, news articles, and other resource content Maintain website architecture and ensure content is organized, accessible, and user-friendly Manage content workflows and publishing schedules across multiple site sections Make graphics via Canva to support web content Implement on-page and technical SEO best practices to improve search engine rankings Optimize content for Answer Engine Optimization (AEO) to enhance visibility in AI-powered search results Conduct keyword research and manage keyword strategy across all website content Implement and maintain hreflang tags for regional localization and international SEO Monitor and improve Core Web Vitals and overall site performance metrics Monitor website performance using Google Analytics (GA4) and Google Search Console Generate regular reports on traffic, user behavior, conversions, and SEO performance Use heat mapping and session recording tools to identify UX improvement opportunities Partner with the content team to track and analyze keyword rankings and search visibility Provide data-driven recommendations for website improvements Coordinate with Marketing Ops to run A/B tests and report outcomes Manage technical SEO elements including meta tags, schema markup, XML sitemaps, and robots.txt Ensure mobile responsiveness and cross-browser compatibility Collaborate with development teams on website enhancements and troubleshooting Skills Proven experience managing websites using WordPress and Webflow CMS Working understanding of marketing automation tools such as Hubspot or Marketo Hands-on experience with SEO tools such as SE Ranking or SEMrush Proficiency with Google Analytics (GA4) and Google Search Console Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and technical SEO Experience with hreflang implementation and international/regional SEO strategies Knowledge of AEO principles and optimizing for AI-powered search experiences Excellent attention to detail and ability to manage multiple projects simultaneously Strong written communication skills for content creation and optimization A proactive approach to staying current with SEO trends and algorithm updates Analytical mindset with the ability to translate data into actionable insights Strong organizational skills and ability to prioritize competing demands Collaborative spirit and ability to work cross-functionally Problem-solving attitude and resourcefulness in troubleshooting technical issues Familiarity with digital platforms including YouTube, Vimeo, and Salesforce Experience with user behavior analytics tools such as Crazy Egg or Hotjar Knowledge of Profound AI or similar AI-powered marketing tools Understanding of conversion rate optimization (CRO) best practices Basic HTML/CSS knowledge Experience with A/B testing and website experimentation Familiarity with accessibility standards (WCAG) Benefits Excellent medical, dental and vision insurance options HSA and FSA options + company HSA contributions 401K matching 100% paid parental leave 15 paid holidays + competitive PTO Flexible work environment Company Overview GTreasury provides a comprehensive treasury management system (TMS) designed to enhance cash visibility, forecasting, and risk control. It was founded in 1986, and is headquartered in Buffalo Grove, Illinois, USA, with a workforce of 201-500 employees. Its website is