Website Rebuild for CRO - Contract to Hire

Core Rebuild Items

1. Product Page Architecture Rebuild

Goal: Make product pages support evaluation, not just documentation.

Developer Tasks:

Rebuild product templates to support:

Structured spec sections (not PDFs only)

Application fit / non-fit sections

Clear product family differentiation

Create reusable product page components:

Feature summary blocks

“Is this right for you?” logic sections

Evaluation CTAs (config check, application review, etc.)

Ensure clean, scalable URL structures by product family (ICs, Drives, Amplifiers, Controllers, Dev Kits)

2. Evaluation-Focused Datasheet Delivery

Goal: Datasheets should accelerate decisions, not stall them.

Developer Tasks:

Redesign datasheet download flows:

Gate downloads behind lightweight evaluation CTAs (no hard sales gate)

Add post-download next-step logic

Create CMS fields to:

Associate datasheets with product families and applications

Track which pages and CTAs triggered downloads

Ensure PDFs are contextualized within pages (not dead-end links)

3. Comparison & Differentiation Infrastructure

Goal: PMD must control the comparison narrative instead of leaving it to the buyer.

Developer Tasks:

Build comparison page templates:

Product vs product (within PMD)

PMD vs alternative approaches (e.g., closed-loop stepper vs servo)

Enable structured comparison tables using CMS data

Ensure comparison pages are indexable and internally linked from product pages

4. Evaluation-Stage CTAs (Pre-Sales)

Goal: Stop forcing users into “Contact Sales” too early.

Developer Tasks:

Implement new CTA types:

Application fit check

Configuration validation

Evaluation request (not demo request)

Support conditional CTAs based on page type and product family

Ensure CTAs route to the correct downstream system (HubSpot or forms)

5. Analytics & Evaluation Tracking

Goal: Tie technical evaluation behavior to revenue.

Developer Tasks:

Implement event tracking for:

Datasheet downloads

Comparison views

Evaluation CTA interactions

Ensure events are cleanly passed to analytics / CRM

Avoid vanity metrics; track only evaluation-relevant actions

6. CMS & Backend Cleanup

Goal: Make the site maintainable as PMD scales content.

Developer Tasks:

Normalize content types for:

Product families

Applications

Technical resources

Remove legacy page structures that force redirects or flatten content

Ensure developers can add new products without rebuilding templates

7. SEO-Safe URL & Redirect Management

Goal: Rebuild without breaking existing traffic or authority.

Developer Tasks:

Audit current URLs and redirects

Implement structured redirects where pages are replaced

Ensure canonical URLs are correct post-rebuild

What This Project Is NOT

To avoid mismatch with applicants:

❌ No brand redesign

❌ No copywriting (copy will be provided or handled separately)

❌ No “marketing site” fluff

❌ No experimental frameworks

This is a conversion-focused, technical B2B site rebuild for engineers buying complex hardware. See attached Doc for further details.

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