Website Merchandiser to optimize our digital storefront and streamline the product discovery journey
Company: Annie’s Attic (anniesattic.com) Role Type: Contract (Part-time) Location: Remote Hours: 20 hours/week Role Overview Annie’s Attic is seeking a detail-oriented, data-driven Fractional Website Merchandiser to optimize our digital storefront and streamline the product discovery journey. Your primary mission is to manage the end-to-end product lifecycle within Adobe Commerce, ensuring every item is enriched, discoverable, and strategically positioned to convert. This is a hands-on role that blends technical platform management with creative SEO and UX strategy. Core Responsibilities 1. Product Lifecycle & Data Enrichment · Product Building: Execute the full setup of new arrivals in Adobe Commerce, ensuring accuracy in pricing, descriptions, and assets. · Data Enrichment: Transform raw manufacturer data into compelling, brand-aligned product copy. · Keyword Research: Conduct SEO research to integrate high-value terms into titles, meta descriptions, and on-page content to drive organic traffic. 2. Catalog Strategy & Taxonomy · Taxonomy Management: Maintain and update site navigation and category structures to reflect seasonal shifts and inventory depth. · Attribute Population: Ensure robust filtering by meticulously managing backend attributes (color, material, size, etc.), empowering customers to find what they need instantly. · PLP Optimization: Strategically prioritize product sorting on Product Listing Pages (PLPs) based on inventory levels, margins, and trend relevance. 3. UX & Site Experience · UX Updates: Identify and implement general front-end improvements to enhance the shopping experience and reduce friction. · Quality Assurance: Regularly audit the site for broken links, missing images, or incorrect data to maintain a premium brand image. Qualifications · Platform Expertise: Proven experience working within Adobe Commerce (Magento 2) is required. · Merchandising Mindset: You understand the "why" behind product placement and how data impacts consumer behavior. · SEO Savvy: Proficient in keyword research tools and best practices for e-commerce SEO. · Detail Obsessed: You catch the typos and missing attributes that others miss. · Analytical & Independent: Ability to manage your own workload in a fractional capacity while providing regular updates on KPIs.