Website Content Writer - Remote

Content marketing Salesforce SEO and analytics Sitecore Web content management systems Writing and Editing Skills Experiences Required : Website Content Writing At least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting a high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns Editing content and proofreading material for errors and inconsistencies SEO and analytics At least 3 years of experience with the following: Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content Practicing both technical and on-page SEO methodologies to help build Google s EAT objectives Developing high-impact KPIs and tracking the measurable success of content Using customer research and site analytics to prove that content is meeting user needs Content Lifecycle Governance At least 3 years of experience and use cases with the following: Defining customers needs and identifying content gaps that prevent successful digital experiences Optimizing and categorizing content to align with a service-oriented information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines Structuring content in ways that customers are used to, and knowing the difference between features and benefits Setting up governance models that support the maintenance of content after publishing